Andrew Winton Email & Phone Number

Seattle, Wa, Us

Seattle, Wa, Us

New York, New York, Us

BRAND IDENTITY: Evolved a traditional department store brand into a relevant, digital-first fashion brand. Significant work on customer targeting, marketing strategy and the company culture. Tremendous growth led by younger and more diverse new customers. Luxury Daily has named Saks "Luxury Retailer of the Year" for three straight years.EXPERIENTIAL: Made Saks the center of the holidays in NYC with PAVE and Clio Award-winning windows, and WindowsWear Award-winning light shows—including 2023's collaboration with Dior, named one of the world's best by Architectural Digest. Live-streamed events starring the likes of Elton John and Michelle Obama, and massive collaborations with Dior and Disney. Millions of visitors and billions of press impressions annually.DIGITAL: Grew Instagram to 2.4M followers, Tik Tok to 600k. Doubled paid media output in 2 years with higher CTRs, lower CPMs. Generative AI early adopter across retouching, video editing and image tagging. Built infrastructure to personalize editorial assets across channels. RETAIL: Drove creative for site/app, sustainable luxe packaging (+11 NPS Score) & award-winning in-store displays.ORG BUILDING: Built out 25-person Bangalore team (from 0 in 2020), video team and a new NYC Studio to expand capacity and fuel rapid saks.com growth. Adopted profit-driving agency model, pitching and creating content for Disney, United, The Ritz-Carlton, American Express, Lucid Motors & more.

New York, Ny, Us

- Creative Lead for Saks Fifth Avenue and Saks Off 5th- Strategically evolved the foundational elements of each retailer's brand identity

New York, New York, Us

• Named Creative Director for all HBC brands during a transitional period: Saks, Hudson's Bay, Lord + Taylor and Saks Off 5th• Modernized the Hudson’s Bay brand identity, centered around inclusivity, familiarity, variety and Canadian identity. We embraced “The Bay” and the under-utilized but iconic blanket stripes, plus worked with Canadian Olympic athletes and raised funds to connect the Trans-Canada Trail. The approach reinvigorated the brand, driving rerecord-breaking traffic including the site’s biggest day ever.• Rebranded Saks Off 5th (shortened from “Saks Fifth Avenue Off 5th”) after a deep dive on the brand and its customers. Updated the logo, website, value prop (Saks Style for Less), signage & packaging. The digital business grew rapidly, allowing it to spin off at a $1B valuation.• Updated Lord & Taylor with a fresh approach to design & photography. Implemented a successful focus on timeless American fashion, significantly raising customer perceptions of style, value and relevance.

New York, New York, Us

• Supported Saks, Gilt, Hudson's Bay, Lord + Taylor and Saks Off 5th• Evolved 20+ member team into branded content studio, attracting millions in new revenue• Developed innovative ad campaigns, brand identities, e-commerce strategies and engaging content

New York, New York, Us

New York, Ny, Us

• Evolved catalogs into Saks Magazines, driving millions in ad revenue.• Unified the Saks brand voice across digital, store & traditional advertising.• Branded our flagship shoe floor 10022-SHOE: so big it had its own ZIP Code. It made front page news & led to stand-alone 10022-SHOE stores.• Tenure included time in writing positions of increasing responsibility.

E-commerce, magazine and entertainment clients

New York, Us

Designed prototype of RALPH LAUREN AMERICAN LIFE magazine

New York, New York, Us

E-commerce, broadcast & print work: CHANEL, Adidas, The Limited, Kenneth Cole, Coty, P&G