*Orchestrated content and label strategy using Figma and Maze, boosting task success by 143%*Directed content strategy, cut down navigation bar from 121 to 6 options, resulting in a 124% increase in user satisfaction.*Enhanced information architecture by using Optimal Sort, achieving 95% consensus on category labels with user mental models*Directed research operations, attracting 30+ real users of the e-commerce site by administering participant rewards. *Developed and executed a research plan for e-commerce information architecture redesign*Utilized the methods of card sorting, tree testing, and heuristic evaluation

*Collaborated with TOP, under the Census Bureau, to address government agency challenges. Partnered with the FDA this year to design a mobile-responsive app using React Native*Spearheaded usability testing through Maze, achieving a 9.9% reduction in misclicks*Executed end-to-end research strategy as part of a cross-functional team by establishing a research roadmap and research best practices in an Agile environment *Delivered a 25-screen app to the development team, ensuring a scalable design system in line with tech constraints and iOS guidelines*Worked cross-functionally with product management, data science, design, and engineering, to identify and prioritize knowledge gaps*Championed trust and safety by consulting user advocates, prioritizing user privacy*Led the development team collaboration by utilizing FIGMA wireframes to effectively convey design concepts*Conducted user interviews, story mapping, competitive analysis, and content research

*Centered business needs through the strategic use of stakeholder interviews, which resulted in stakeholders approving a high-fidelity prototype *Analyzed the impact of department resources by interviewing users, resulting in a new department service to optimize the user experience*Established product design recommendations via research reports and slide deck presentations to communicate actionable insights for the design team and other stakeholders*Spearheaded the analysis of web analytics through Knack to quantify and present key issues to stakeholders

Recruited by the debate program to advance research methods used by nationally competitive programs for greater preparedness at the highest levels of competition within high school debate

Analyzed technical manuals, intuitive tutorials, and other references for non-technical users and optimized based on their needs, resulting in accessible customer-facing materials.Analyzed technical manuals, intuitive tutorials, and other references for non-technical users and optimized based on their needs, resulting in accessible customer-facing materials.

Lead the WFU entry for the 2017 Atlantic Coastal Conference Championship by focusing on engaging judges as stakeholders and decision-makers, which resulted in the team winning the ACC conference title and my title of ACC Championship Winning Coach.

I directed a top-performing Michigan high school debate team. Under my guidance, they achieved unmatched competitiveness. My research and coaching sharpened their argumentation skills. Consequently, we clinched varsity, junior varsity, and novice state titles multiple times. I managed the team's budget and travel logistics.