-Spearheaded the UX design of a mobile application from concept to launch, delivering a seamless user experience that successfully onboarded 400+ users in the first week.-Led qualitative research initiatives, translating user insights into a strategic feature list that aligned with business goals.-Defined and managed a comprehensive feature launch timeline, prioritizing key functionalities for optimal impact.-Crafted high-fidelity prototypes and conducted thorough usability testing, iterating designs to enhance user satisfaction and engagement.

-Conducted in-depth UX and desk research to drive the development and innovation of the organization’s AI voice sector-Conceptualized and designed new features for a legacy desktop voice tool, enhancing functionality and user experience-Improved employee experience by performing extensive qualitative research and designing the next iteration of voice call controls within a cohesive micro-frontend product

-Revolutionized ad placement experimentation initiatives by designing a central repository of them from the ground up, expediting decision-making across the organization-Architected diverse workflows and features within our central internal tooling platform, empowering both Rokt and clients to create impactful ad placements and monitor their success seamlessly-Shaped the product roadmap for integrating hotel add-ons into Ticketmaster checkout by conducting extensive user research and developing incremental mobile and desktop design solutions to optimize the user experience

-Pioneered the design function in my organization & mentored a team of four emerging designers as the inaugural product designer-Decreased vulnerability remediation time by 57% with a new vuln scanner tool I researched & designed -Researched, conceptualized, and designed a suite of provisioning, monitoring, and compliance tools from the ground up to ensure seamless operations for the organization-Influenced Meta’s cloud data security strategy by designing a product that prevents orphaned data-Piloted vendor worker management workflows through insights I derived from UX research-Allowed employees to self-diagnose internet & computer issues with a dashboard that reduced the amount of support tasks-Established the brand identity & designed logos for my core and sister teams

-Mentored individuals entering the UX/UI industry.-Taught design techniques, processes, and Figma skills; provided detailed work critiques.-Guided students through capstone projects, from concept to product development.

Member of an enterprise UX team under Global Media Operations.-Digitized and optimized the live news creation & air workflows by designing a CMS that all of NBCU news utilizes 24/7-Enabled workers to set TV schedule entitlements up to 6 timed faster by redesigning an external tool internally-Decreased the time it takes to prepare client content by designing a google sheet workflow into NBCU’s tooling

•Facilitated and participated in design thinking workshops that fostered innovation and teamwork•Collaborated with team members on daily activities and projects, providing a UX perspective to problem solving•Identified opportunities to promote the institution and created supporting multimedia, email campaigns•Produced engagement and publicity by developing a social media & marketing strategy•Customized and updated Wordpress website after identifying its objectives•Wrote and organized multiple blog posts to communicate the institution’s endeavors

Lead usability tests on Omeka Everywhere, a multi-touch table and mobile software for museums and archives. It is a collaboration between Roy Rosenzweig Center for History and New Media, Ideum, and UConn's Digital Media and Design Department, made possible by a three year grant from the Institute of Museum and Library Services. UConn awarded me for my research through the SHARE Awards.•Crafted test plan after analyzing previous test data and formulating research objectives•Collaborated with product designers and other team members through project management tools•Recruited participants, designed pre-surveys, and organized test sessions•Conducted moderated usability tests on a mobile application, utilizing Lookback software to record the user’s phone screen and qualitative facial reactions•Discovered critical errors and near misses on touch table and mobile app pairing process that improved the quality and consistency of solutions output•Translated research findings into graphs and actionable insights that guided the iteration of the software•Publishing White Paper that effectively communicates research process and significance of the data

Skills: User Research, Interviewing, HTML, CSS, Javascript, Photoshop, Powerpoint, Keynote, Competitive Analysis, Writing, Information Architecture•Conducted research to empathize with potential clients and created pitch decks which influenced multiple leads•Designed and coded web pitches & a splash page for investors, generating revenue•Formulated competitive analyses to find market value and shape the product•Performed daily operational task and created an online presence to accelerate momentum of startup•Interviewed and recruited interns after composing job application and dispersing it online

Skills: Sketch, UX/UI Design, Photoshop, Recruiting, MySQL, Analytics, Communication, User Personas, Systems Engineering, Email Campaigns, User Research•Implemented efficient workflow system that doubled that number of ads sent out to users•Calculated analytical data on service performance, campaigns, and users which influenced company strategy•Identified user personas for many large brands and recruited influencers who matched them•Responded to customer service request and organized active users through MySQL commands•Collaborated with Senior UX/UI designer on wireframes and mockups for mobile application•Created graphic design assets for brand campaigns, emails, and social media•Prepared and designed deck pitches that influenced multiple partnership

Skills: Axure, Slack, Ethnographic Research, Interviews, User Personas, Task Analysis, Information Architecture, Design Thinking, Prototyping, Photoshop, Illustrator, Wordpress, PHP, Github, HTML, CSS, Javascript, Docker •Coordinated a team of digital creatives and successfully met deliverable deadlines•Performed field research and interviews to identify the client’s and users’ problem•Produced user personas and identified user needs for the website•Conducted a task analysis to determine the information architecture and sitemap•Guided team members through design thinking sessions to ideate website layout•Created wireframes and mockups while iterating the designs based on feedback•Developed wordpress child theme and jointly coded it through Github and Docker