Providing strategic leadership and management for the Latitude Group, working with clients to ensure effective brand delivery and guidance. Always ensuring the strategic intent of the brand is achieved through all communication channels. Clients ranging from Melbourne's top property developers, tier one builders, architectural practices, interior designers and prominent places. Driving change and implementing strategic brand focused ideas and communications. The value of branding to business is… Show more Providing strategic leadership and management for the Latitude Group, working with clients to ensure effective brand delivery and guidance. Always ensuring the strategic intent of the brand is achieved through all communication channels. Clients ranging from Melbourne's top property developers, tier one builders, architectural practices, interior designers and prominent places. Driving change and implementing strategic brand focused ideas and communications. The value of branding to business is evident through the work the studio produces and testament to over 20 years within industry. With a strong passion for brands, design, digital tech and communication fuel the ongoing pursuit.Latitude Group delivers the following top level services;- Brand strategy- Brand experience- Identity / brand design- Communications design- Digital design- Website design - Environmental design- Wayfinding and signage- Placemaking- Architectural photography- Commercial interiorsThis is achieved through our businesses;- Latitude (Brand)- Peter Clarke (Architectural Photography)- Studio Massive (Commercial Interiors / Displays / Built-form) Show less

Managing and Creative director at Andrew Wood Design. The design practice quickly evolved over a number of years to the point of expansion. The company was then incorporated into Latitude Group where it continues to grow and evolve with success.

The big Issue offered an insight into the use and benefit that Design can bring to the worthy cause of tackling the homeless issue in Melbourne. Working as assistant art director for a number of years supporting the art director @Pascale and working with the team striving to deliver a first class publication operating out of the top floor of a church in Lonsdale Street. The impact of this work has been long lasting and helped establish a strong and balanced work ethic. If you see someone… Show more The big Issue offered an insight into the use and benefit that Design can bring to the worthy cause of tackling the homeless issue in Melbourne. Working as assistant art director for a number of years supporting the art director @Pascale and working with the team striving to deliver a first class publication operating out of the top floor of a church in Lonsdale Street. The impact of this work has been long lasting and helped establish a strong and balanced work ethic. If you see someone selling the Big issue, please stop and buy a copy. Show less

Design Graphics was the largest selling digital / desktop publishing magazine in the world at the companies peak in mid 90's. Working with my father, who created the magazine and ran a strong publishing house from the Dandenong Ranges. This role throughout my earlier years gave me the opportunity to meet some of the worlds top photoshop operators, computer programmers, creative minds, typographers, visionaries, and of course designers. The magazine published monthly journals providing a… Show more Design Graphics was the largest selling digital / desktop publishing magazine in the world at the companies peak in mid 90's. Working with my father, who created the magazine and ran a strong publishing house from the Dandenong Ranges. This role throughout my earlier years gave me the opportunity to meet some of the worlds top photoshop operators, computer programmers, creative minds, typographers, visionaries, and of course designers. The magazine published monthly journals providing a snapshot 'as of now' in the early desktop publishing era. It paved the way for many magazines and digital content streams that were yet to come. The fast paced production line and never ending technological advancements offered invaluable experience and insight into the future of our industry and my professional development. The magazine not only reported the digital news but made large contributions towards the establishment of what was once known as the desktop publishing industry. Over time we would recognise this as branding, digital design and communications. The magazine set the benchmark for what was possible. Sadly the magazine is no longer in production. It was well respected and admired by industry and peers and was the foundation of my professional career. I will never be able to thank you enough for such an eye opening adventure that we lived everyday. Previous publication produced by Design Graphics also include; Design world, Design Ink, Art Design and Education, OZ Graphics, Photoshop tips and tricks as well as many others. What a start! Show less