I’m a tenacious and creative marketing leader most at home in early stage B2B/B2E tech startups where everyone’s working together furiously to achieve those critical firsts: product; customers; PMF, $1M ARR; $3M ARR. I thrive as the first and only marketing person on the team wearing all the hats, managing a growing team of in-house professionals and contractors, or leading demand, brand, thought leadership, product marketing, and strategic content. I’ve co-founded some startup failures and one that achieved a nine-figure exit — YAY! And I’ve been an employee at early stage startups, and the scale-up that acquired my company. I bring the founder spirit and entrepreneurial mindset to everything I do. I’m a marketing generalist and my strengths center on the strategic narrative — the fundamental story our customers are experiencing and why our company exists. A strong, expertly-deployed strategic narrative aligns teams and materially improves the effectiveness and ROI of the entire GTM effort — positioning, differentiation, messaging, branding and awareness, outbound, demand generation, thought leadership, content, product marketing, channels, AR, earned media/PR, CS, etc. It positions us to close the right customers faster, build trust at scale, and win hearts and wallets. B2B buyers are sophisticated — they know how to do their own research and they have access to far more information than ever before. Our job is to make sure they find us — and find us credible, authoritative, trustworthy, friendly, and helpful. When we connect with them, they're more willing to engage. When they’re ready to buy, we’re top of mind and they're raising their hands. I go deep on complex technical subjects (e.g., AI and retrieval augmented generation; cloud infrastructure security) and distill what matters and help target audiences understand and care. I love being able to do what I do, together with great people and awesome teams.