Andrew Yang Email & Phone Number

中国 上海

- Manage digital content and campaign businesses for Jr. NBA and Tencent Video NBA and optimize P&L;- Produce creative assets for key events; cross-promote activations in collaboration with digital platforms;- Optimize Jr. NBA’s CRM services and develop WeChat Mini Programs for audience and stakeholders;- Execute branded initiatives to strengthen Tencent Video’s image as the official broadcasting platform;- Launch themed awareness campaigns, e.g. Tencent NBA CNY Red Packet… Show more - Manage digital content and campaign businesses for Jr. NBA and Tencent Video NBA and optimize P&L;- Produce creative assets for key events; cross-promote activations in collaboration with digital platforms;- Optimize Jr. NBA’s CRM services and develop WeChat Mini Programs for audience and stakeholders;- Execute branded initiatives to strengthen Tencent Video’s image as the official broadcasting platform;- Launch themed awareness campaigns, e.g. Tencent NBA CNY Red Packet Giveaway, to drive conversions. Show less

中国 上海

- Managed digital video content planning and production for NBA and client day-to-day communications;- Drove 60M+ total views across platforms by producing 300+ pieces of video content under 30+ categories;- Managed animation, dubbing, studio and set design vendors and supervised all processes to meet timeline;- Supported NBA to monetize branded content through commercial partnerships with Weibo and Douyin;- Supported FIFA, 2022 Qatar World Cup, Panini, and BWF accounts in… Show more - Managed digital video content planning and production for NBA and client day-to-day communications;- Drove 60M+ total views across platforms by producing 300+ pieces of video content under 30+ categories;- Managed animation, dubbing, studio and set design vendors and supervised all processes to meet timeline;- Supported NBA to monetize branded content through commercial partnerships with Weibo and Douyin;- Supported FIFA, 2022 Qatar World Cup, Panini, and BWF accounts in business pitch and digital production. Show less

中国 上海市区

- Managed digital media businesses for accounts, e.g. Nike Store, Kobe Bryant, F1, UFC, and NFL;- Produced assets; executed creative campaigns, e.g. Mamba Challenges and the Russell Wilson China Tour;- Maintained and developed influencer and community relations to drive branded product sales conversion.

上海

- Participated in trainee rotation programs to comprehend product, marketing, and sales businesses;- Executed basketball product research and marketing projects during the Dwyane Wade China Tour.