Sales, Production, Marketing, And Customer Service
Louisville, Kentucky Area
•Coordinated online sales and marketing.•Managed the strategic development and implementation of communication to customers, authors and potential customers using email, web, blogs, surveys, social networking and other forms of e-communication.•Maintained Search Engine Optimization efforts and Pay Per Click campaigns on Google, Yahoo, and Facebook.•Oversaw the installation of an audio and video studio. This project enabled PPC (and me as the editor) to create a number of video and audio pieces in house without having to hire contract labor. I was able to produce a monthly podcast, create training videos, and introduced video conferencing as a way to include deployed staff and authors in meetings.•Coordinated production process with product mangers and freelance vendors for all electronic product development.•Served on the production team, assisting with development and technical design of the electronic resource The Thoughtful Christian.•Evaluated freelance work, and ensured that all projects remained on schedule and budget and at the highest possible quality.•Managed the web scoping, development, building, launch and maintenance of various websites.