Andrew Yeh work email
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An accomplished & result-oriented commercial leader with proven credentials in driving incremental sales with leading B2B and B2C companies in Asia. Successful business leadership track record, coupled with broad international experience in strategic management, start-ups, plant management, project management, business strategy, P&L management, direct & indirect sales operations, marketing management, channel development and after-sales service. Strong emphasis on results with strong drive to consistently achieve all business and operational targets with proven track record in delivering consistent incremental growth. Expert in sales operations, strategic marketing, sales organization reformation, project management, new revenue growth & brand building.
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Director And GmSharp ThaiBangkok, Th -
Director & GmSharp Thai Nov 2023 - PresentBangkok, Bangkok City, ThailandKey products include multi-function printers (MFPs), consumables, professional managed services, software solutions, POS systems, IWB/IDP display panels, video walls, interactive whiteboards, projectors, Dynabook notebooks, PC monitors, air purifiers, facsimile and calculators, distributed through distributors, dealers, system integrators, direct sales, modern trade, retailers and on-line channels. -
MdMarvel Group Thailand Apr 2022 - Sep 2023Bangkok, Bangkok City, ThailandMarvel Group is a leading Thai eyewear distributor representing prestige, elegance, luxury and the latest in eyewear fashion.Marvel Group has solid reach into a vast network of optical stores and eye clinics in Thailand. We also run our own kiosks / counters in prestige department stores and operate our own optical retail stores, including Zeiss Vision Centers, in leading malls across Thailand.Marvel Group is the exclusive eyewear distributor of SUPER (retrosuperfuture), Gucci, Cartier, Balenciaga, Bottega Veneta, Alexander McQueen, Chloe, Saint Lauren, Dunhill, Swarovski, Tom Ford, Hugo Boss, Tommy Hilfiger, Haffman Neumeister, Mont Blanc, Marc Jacobs, Carrera, Kate Spade, Guess, Puma, Adidas, Polaroid, Levis, Lee Cooper, Timberland, Paul Hueman and many other leading global brands.Marvel Group is also the sole distributor of Zeiss lenses, optical equipment & vision services, offering our customers unparalleled vision care and services. -
Country Head / MdPt Ab / Pti Dec 2017 - Sep 2021IndonesiaManage new start-up investment into Indonesian clove cigarettes industry from an established tobacco company based in Singapore.Led the acquisition of a kretek cigarette factory in Java Timur, restructuring the factory into a PT PMA company including clearing all liabilities, union and local authorities issues. Ensured timely application and conversion of all business licenses, permits and certificates required for legal operations. Expanded the manufacturing plant, including new land acquisition and construction of new factory building as well as automating the production process. Sourced and qualified new tobacco, clove and NTM (non-Tobacco Materials) suppliers in Indonesia. New product development, including the flavor, brand, trademark, testing and packaging that are aligned with targeted markets.Establish a new sales company in Jakarta with branches across the country, appointing distributors, building up the retail sales channel and export market.
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GmSharp Thai Jan 2015 - Dec 2017Bangkok, ThailandGeneral Manager of BS group, providing leadership to a large team of professionals, responsible for channel sales, direct sales, product marketing, digital marketing, on-site service support, business planning, solution pre-sales & post-sales and customer support for Office System & Visual Display divisions, covering Thailand and Laos, in consistently accomplishing all marketing, business and operational targets.Track record in implementing customized business solutions and managed print services that enabled key customers to significantly reduce costs, accelerate collaboration and dramatically improve efficiency. In addition, consistently provide all customers with responsive, reliable and high quality on-site service to ensure minimal disruptions to customers' business operations.Successfully expanded the panel display business to embrace new technologies like 8K, integrating content solutions as well as adding collaborative & communication functions, allowing LCD displays to serve as a smart information device to maximize productivity and efficiency for consumers, corporations and government organizations. Our integrated display solutions will enable organizations to dramatically enhance their customer experience and interaction. Full P&L responsibilities and accountable for revenue achievement, market share, business growth, operating profit, inventory turnover, expenses and AR management. -
Head Of PlanningCanon Marketing Thailand Oct 2013 - Jan 2015Bangkok, ThailandHead of planning division, responsible for budget planning & control, P&L management, business analysis, product planning, marketing ROI, demand planning, sales & financial forecasting, pricing & margin management, inventory management, business performance monitoring and business process analysis. Other key functions are driving business reformation initiatives to accelerate shift to high value sales, strengthen profits, increase productivity and rationalize operating costs as well as creating synergies & accelerating integration with production printing products division (ex-Oce). Key role was to monitor the performances of business divisions and drive the HODs towards profit generation, revenue realization and strengthening the financial/PL control & forecasting by actively controlling market price, reviewing business strategies, evolving product strategies, enhancing efficiency & productivity, managing the HQ support funds as well as rationalizing all costs/expenses.
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Head Of MarketingPhilips Lighting Jun 2012 - May 2013SingaporeHead of marketing department at Philips Lighting Singapore, covering consumer, professional and OEM lighting for Singapore, Brunei & Mongolia.Country marketing head, responsible for channel marketing (B2B & B2C) & product marketing, market research & analysis, consumer insights, trade marketing, retail marketing, product pricing and marcom, with strong emphasis on digital marketing, by defining & executing the overall business, marketing & GTM strategy. Rapidly expanded consumer sales channel by accelerating adoption of LED technology, creating and enhancing shopper experience. In-depth analysis of consumer data, including POS data from retail/modern trade outlets to determine shopper behaviour and devise/refine in-store sales tactics to drive customer conversion.Accelerated online marketing footprint, rapidly driving up online traffic through SEO/SEM, bloggers, content generation, micro-site, virtual showroom, viral videos as well as leading social media such as Facebook and twitter. -
Product Marketing Manager, Asia PacificLexmark International (Asia Pacific) Jul 2011 - Jun 2012SingaporeKey marketing manager for Asia Pacific (AP) region, including Oceanic & Japan, with responsibilities covering OEM business, pricing & approval, demand planning & allocation, trade marketing, demand generation, GTM execution, product training and marcom activities.Lead AP country marketing managers in setting and achieving the annual product & business portfolio, gross margins, product optimization, enterprise & consumer channel development and all other marketing objectives. Key products are single-function or multi-function printers, covering the consumer, SOHO to enterprise markets, distributed through IT distributors, OA dealers, IT retail and modern trade channels.Played key role in setting up & managing the Asian BSD program to develop new strategic products to facilitate successful penetration into the MFP OA channel and thus not only generating new revenue streams for Lexmark but allowing the company to effectively reach and serve enterprise customers. -
Marketing ManagerCanon Marketing Thailand Jul 2007 - Jul 2011Bangkok, ThailandHead of marketing department for Business Imaging Solution (BIS) division, covering Thailand and Laos.Key products include multi-function printers and copiers that cover production printing, office printing, SOHO and consumer printer market segments. Other products include managed services, software solutions, tube printer, large format printers, facsimile, calculators and scanners.Guided Business Imaging Solution (BIS) marketing team members in managing key marketing functions such as demand & lead generation, GTM plans, product & portfolio management, direct marketing, channel marketing, service marketing, digital marketing, marketing research, integrated marketing communications, PR/events management as well as business planning and analysis. Set the business direction by defining the mid-terms plans, managing annual operating budgets as well as driving multiple growth/new business plans, with strong emphasis on emerging products and post-sales service revenue expansion, to achieve business and market domination goals with proven success.
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Area MarketingCanon Singapore Pte Ltd Jun 2003 - Jun 2007SingaporeArea manager for business development, marketing management and channel development of sales subsidiaries & distributors in Thailand, Laos, Philippines and Brunei for the regional business imaging solution division.Accountable for all sales & marketing matters for the assigned markets to achieve all sales objectives, implement GTM strategies, market share targets, mid-term growth plans, as well as managing all pricing, subsidies & support funds. Setup the regional annual budget and coordinated with the country GMs to execute growth strategies, attain sales targets, including the profitable after-market business. Coordinate with other stakeholders like marcom, service marketing, supply chain and product marketing to ensure smooth execution of the respective country business plans.Led the conceptualization, planning and execution of the Thai sales reformation project, reviving the sales organization, resulting in astounding sales growth and rapid business expansion in Thailand as well as achieving No. 1 market share for Philippines, Laos and Brunei.
Andrew Yeh Skills
Andrew Yeh Education Details
Frequently Asked Questions about Andrew Yeh
What company does Andrew Yeh work for?
Andrew Yeh works for Sharp Thai
What is Andrew Yeh's role at the current company?
Andrew Yeh's current role is Director and GM.
What is Andrew Yeh's email address?
Andrew Yeh's email address is an****@****ail.com
What schools did Andrew Yeh attend?
Andrew Yeh attended University College Dublin, Han University Of Applied Sciences.
What skills is Andrew Yeh known for?
Andrew Yeh has skills like Leadership, Marketing Management, Solution Selling, Product Marketing, E Commerce, International Business, Sales Process, Strategic Partnerships, B2b, Online Marketing, Key Account Management, International Sales.
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Andrew Yeh
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