Andrew Yee Email & Phone Number

Kuala Lumpur

Manage and train a team of 12 consisting of 6 local talents and 6 offshore team talents from managers to junior executives.Manage all end to end plans, executions, and reporting for all 104 brands of Nestle Malaysia. Brands include:1 Fitnesse Flakes2 Fitnesse Granola3 Gold Cornflakes4 Honey Gold Cornflakes5 Honey Stars6 Koko Krunch7 Koko Krunch Cookie8 Koko Krunch DHA9 Koko Krunch DUO10 Koko Krunch Maxx11 MILO Cereal12 Trix13 Nescafe Blend & Brew14 Nescafe Classic15 Nescafe Classic Kopi Kedah16 Nescafe Dolce Gusto17 Nescafe Gold18 Nescafe Latte19 Starbucks At Home20 Crunch Wafer21 KITKAT22 MILO Nuggets23 Corporate Affairs24 Corporate Sales25 Nestle Corporate26 MILO Corporate27 MILO Hi-Fibre28 MILO Mixes29 MILO Powder30 MILO Sports31 MILO Nutri breakfast32 Lactogrow33 MAGGI Cukup Rasa34 MAGGI Fusian35 Harvest Gourmet36 MAGGI Hot Cup37 MAGGI Hot Mealz38 MAGGI 2 Minutes Noodle39 MAGGI Corporate40 MAGGI Goreng41 MAGGI Oyster Sauce42 MAGGI Pazzta43 MAGGI Pedas Giker44 MAGGI Recipe Mixes45 MAGGI Red Sauces46 MAGGI Sambal Tumis47 MAGGI Stock48 Everyday49 Nespray50 Nestle Omega Plus51 Nestum52 Cerelac Infant Cereal53 Cerelac Nutribites54 Cerelac Nutripuffs55 Nan HA56 Nankid Optipro57 NIN Corporate58 Food Solution59 Hot Beverages Solution60 Sjora61 Nutren Junior62 Nutren Optimum63 Nutren Untuk Diabetik64 Nutrilicious65 NIC La Cremeria66 NIC Mat Kool67 NIC Blue Tub68 NIC KitKat69 NIC MILO70 NIC Mochi Boba71 NIC Musang King72 NIC Nescafe Gold73 NIC Onde Onde74 NIC OREO75 Just Milk76 Lively Tea77 MILO Cans78 MILO Intense79 MILO PET80 MILO UHT81 Nescafe Cans82 Nescafe PET83 RTD Dairy Free84 Dentalife85 Fancy Feast86 Felix87 Friskies88 Pro Plan Cat89 Pro Plan Dog90 Purina91 Purina One92 Supercoat93 Ascenda94 Enercal Plus95 S26 Gold96 S26 Organic97 S26 Original98 Wyeth Corporate99 Lactogrow100 Lactogrow Aktif101 Glucosmart102 Nutren103 Dear Nestle104 Nestle Professional

Kuala Lumpur

Managed and trained junior and senior talents in product knowledge and biddable strategies.Consult in digital strategy and execute end to end plans of the LCS brands below.1. Nespresso2. Subway3. Shell Retail 4. Shell Fuels5. Shell Bonuslink6. Shell Helix7. Shell Advance8. Shell Rimula9. Cartier10. Mont Blanc11. Dunhill12. Van Cleef & Arpels13. Panerai14. Kapal Api15. IPC Ikano Power Center (Local Brand)16. Plus Highways (Local Brand)17. Pedigree18. Whiskas19. IAMS20. Greenies21. Cesar22. Temptations23. Proton24. CIMB Bank25. Eclipse26. M&Ms27. Fonterra28. Royal Canin29. SK Magic30. Sony MalaysiaPlatform experience includes: Facebook, Instagram, TIktok, Linkedin, Twitter, Youtube, SEM, Google shopping ads, SA360, Lazada Search Ads, Shopee Search Ads, and Data Studio 360

- Planned digital strategy together with DIgital Director- Implemented digital strategy on platforms such as FB, Google Ads, GA360, GMP, and SA360- Set up and optimise campaigns on Facebook and Search- Coordinated reporting and WIP between client and agency on digital channels

• Under direct supervision and mentorship of Digital Director of the agency• Responsible for meeting client for brief and producing digital strategy and plan with guidance from Digital Director• Responsible for producing schedules for digital campaigns• Responsible for coordinating and consolidating materials from creative, social, and client, plan budgets, to instruct internal performance/programmatic team to set up• Responsible for creating CID codes for Taag team to create trackers for all digital buys• Responsible for consolidating screenshots of ad units set up for client for both evidence of job and billing purposes• Responsible for planning and negotiating with tech sites and lifestyle sites for flagship campaigns • Responsible for producing Master MCR and Master Report template• Responsible for updating daily print buy sheet (SOMA)• Responsible for pulling out and analyzing data on competitor media spends (ADEX)• Things to work on: Creating Powerpoint Slides Achievements: Successfully strategized, plan, execute, and report findings of 30 over campaigns within his tenure.Campaigns include flagships and non-flagship mobile, consumer electronics, and E-commerce campaigns - with 20 over distinct digital buys - direct buys and programmatic buys.Successfully became the go-to guy for digital buys in planning and execution, Successfully build relationship with publishers and became the go-to-guy for Tech and Lifestyle sites in the team for planning and executionInitiated project to consolidate Master MCR and Master reporting templateSuccessfully learned pulling customised reports and understanding insights on platforms such as FB ad manager, TW ad manager, TheTradeDesk, DV360, Adwords, Adobe Analytics, Google Analytics, and more.Best achievement: Successfully managing 7 campaign by himself

Port Klang

- Ensuring sufficient sales is generated to fulfill KPI set by company.- Responsible in servicing and maintaining existing client by following up and providing after sales services.- Involved in searching for potential prospect and convert them into new customers.- Responsible in preparing and conducting a presentation to new prospect and existing client.- Conduct market survey to study market perception and behaviors towards company products.- Propose and implement sales strategy based on information from marketing team to cater towards the current market trend.- Open up new business industry for company based on market research.Achievements during tenure:- Acquired a deep appreciation and knowledge of the logistics and international trade industry- Acquired RM 10,000 of GP for the company within first three months of sales- Acquired an extensive customer based in the manufacturing/production industry- Implemented SPANCO sales process and neuroselling techniques in sales

DJ PRI2 (2015) - MEJAR THANNI (2016), - Managed social media, gig schedule, bookkeeping, and gig deals for DJ Pri2- Network and acquire contacts for jobs and vendors- Assisted in the re-branding of DJ PRI2Mejar Thanni: https://www.facebook.com/MejarThanni/DJ Pri2: https://www.facebook.com/DJPri2/

-Cooked and served customers-Collected money and gave change-Inquire what customers would like to eat and drink-Ensure tables and chairs are clean at all times-Open big umbrella when it is raining-Ensure customer is satisfied