Andrew Zack Email & Phone Number

Grand Rapids, Mi, Us

Grand Rapids, Michigan, Us

ZeroSum is an automotive insights and execution company, leveraging big data, machine learning and automated execution to understand and then influence the landscape. We model exactly what is happening market by market then deliver that intel to our partners.As Sr. director of Product Development I lead product and dev teams across our portfolio through the conception, creation and execution new and existing products to drive better insights, execution and experience for our end users.

Grand Rapids, Michigan, Us

ZeroSum is an automotive insights and execution company, leveraging big data, machine learning and automated execution to understand and then influence the landscape. We model exactly what is happening market by market then deliver that intel to our partners.As director of Product Development I lead the conception, creation and execution of all our new and existing products to drive better insights, execution and experience for our end users.

Grand Rapids, Mi, Us

Grand Rapids, Mi, Us

As a Quality Assurance Manager my duties are to work with the Automotive sales teams and Account Managers on high value and highly technical accounts.Moving into this role from an Account Manager position really lets me focus on a select number of accounts that require someone proficient in analytics, audience targeting, search marketing and the digital landscape as a whole to build, implement and optimize a campaign that will achieve their business goals and provide the best ROI possible.•Export & Analyze dealers historical leads & sales data against website traffic and trends to build forecasting models for projected performance.•Aid Account Managers in identifying campaign optimizations, upsell opportunities and ensuring that our clients are understanding the value our campaigns are bringing•Build and implement marketing campaigns across both traditional and digital channels. •Analyze and optimize campaigns through Analytics, Adwords, App Nexus, Maptive, and all other digital marketing tools. In the most simplest of terms, I'm the biggest nerd on the team. Everyday you can find me looking at the analytics data on clients sites; analyzing traffic, comparing channels and tactics, building custom pacing sheets to measure online and real word performance in real-time, calculating CPA, ROI, CPCS, CPL and all the other fun acronyms to prove that our campaign is working, and if it isn't, figuring out how to make it work.

Grand Rapids, Mi, Us

Mlive Media Group is a digitally focused marketing company that focuses on creating custom marketing solutions for business within Michigan. As an Account Manager, my job is to work with sales partners to build, implement, manage, and report on these marketing strategies to deliver real results to our clients. •Actively manage a million dollar book of business•Meet with potential clients to discover the vision they have for their company and what goals they hope to accomplish.•Collaborate with team members to craft a custom marketing strategy to reach each client's' goals while staying while focusing on a measurable ROI and delivering true success.•Work with designers to craft action driving, brand building creative•Use first and third party data to build audiences and reach whoever our clients market is to deliver their message. •Implement and optimize: SEM, SEO, Display, Re-Marketing, Content, Website, Ecommerce & Social campaigns for clients.•Report on campaign performance and work with the client to show justifiable ROI and how their campaign is driving their business towards success.

East Lansing, Mi, Us

Netvantage is an online marketing firm specializing in paid search management and search engine optimization. •Produce weekly internal performance reports and monthly client performance reports using data from Google Analytics, Google Webmaster Tools, and ranking reporting software.•Perform in-depth SEO audits including recommendations to improve clients’ visibility and rankings in search engines. Increased organic search traffic to the Distil Union website by 42%.•Manage ongoing SEO implementation for Michigan Spine Center and Lansing Neurosurgery. Developed a content strategy that increased year to year search traffic by more than 25%.•Regularly create new site content and blog posts for clients in a variety of content management systems.•Manage link building outreach campaigns and citation building for ten clients using Buzzstream.

Being a campus ambassador at Kicker requires me to think creatively to grow it's brand mainly through the use of social media. Whether it is through raising awareness of the brand itself, a current issue in the world, engaging with users through twitter chats etc...I think outside the box and help Kicker become a key player in daily news for the millennial generation.

Allendale, Mi, Us

Throughout the year I volunteer to run student tours and showcase days of Grand Valley State University. In this process I provide a unique student perspective to give to the future Lakers and really enjoy giving back to the university that has done so much for me.

Startup college apparel company that later partnered with Grand Valley State University athletics to create an apparel, promotions and event planning organization. • Co-creating unique designs for Grand Valley apparel and merchandise.• Negotiating costs with distributors to maximize profit.• Developing and executing marketing plan and managing social media engagement.

Us

HackCollege is a website dedicated to changing the way students learn and live by producing articles on student life, study habits and current events. •Researching current events, trends, products and applications to create content for the College demographic. •Working with editors to write weekly articles on topics ranging from frugal shopping and healthy living to technology and college living and lifestyle.

During my Junior and Senior years of High School, I handled the sales and customer service aspects of Highland Recreation area, providing park patrons with assistance, information and park passes. Also during these years, I assisted in regular maintenance duties that pertained to the park and satellite areas, including construction, landscape work and light auto mechanical service.

Bachelor Of Arts (B.A.), Marketing

College Preparatory