Founded as a boutique production and ideation studio, East Deck Creative is committed to bringing creative visions to life for a diverse range of cross-genre partners. With dual bases in Brooklyn, NY, and Los Angeles, CA, the EDC team is strategically positioned to cater to clients worldwide. From concept to post-production, its multidisciplinary stable of producers, photographers, directors, editors, colorists, lighting designers, prop stylists, and more, specialize in conceptualizing and… Show more Founded as a boutique production and ideation studio, East Deck Creative is committed to bringing creative visions to life for a diverse range of cross-genre partners. With dual bases in Brooklyn, NY, and Los Angeles, CA, the EDC team is strategically positioned to cater to clients worldwide. From concept to post-production, its multidisciplinary stable of producers, photographers, directors, editors, colorists, lighting designers, prop stylists, and more, specialize in conceptualizing and delivering captivating still and motion campaign imagery. With an unwavering dedication to pushing boundaries and a proven history of success, East Deck Creative crafts stunning visual content that exceeds expectations while catering to the unique needs of its valued clients and partners. Show less

Direct the design of innovative and visually captivating digital user experiences, working in tandem with OwlXCo Founder and CEO, Kelly Janes. Harness the collective expertise of both internal and external designers and developers, to propel projects beyond client expectations, while upholding industry standards and best practices.•Closely collaborate with clients to define business needs and strategy.•Conceptualize and execute impactful ideas to drive brand storytelling.•Translate… Show more Direct the design of innovative and visually captivating digital user experiences, working in tandem with OwlXCo Founder and CEO, Kelly Janes. Harness the collective expertise of both internal and external designers and developers, to propel projects beyond client expectations, while upholding industry standards and best practices.•Closely collaborate with clients to define business needs and strategy.•Conceptualize and execute impactful ideas to drive brand storytelling.•Translate concepts into compelling website designs. OwlXCo's dedication to diversity, inclusivity, and empowerment shines through every endeavor, driving the success of this certified Woman-Owned Business. Show less

Recruited to create cohesive vision across creative, photo and video. Built and managed team of 10 and oversaw multimillion-dollar project/departmental budgets. Helmed creative production and direction, e.g. team/crew selection, casting, wardrobe, location scouting, and post-production while liaising with artists, their management, and label stakeholders label to effectively translate their vision, aesthetic, and objectives. •Pioneered internal photo and video department at Island Def Jam… Show more Recruited to create cohesive vision across creative, photo and video. Built and managed team of 10 and oversaw multimillion-dollar project/departmental budgets. Helmed creative production and direction, e.g. team/crew selection, casting, wardrobe, location scouting, and post-production while liaising with artists, their management, and label stakeholders label to effectively translate their vision, aesthetic, and objectives. •Pioneered internal photo and video department at Island Def Jam and led executions that created authentic connections with audiences and have been featured in digital, social, and print worldwide.•Design Process Improvement: Transformed productivity and perception of label creative teams via rollout and continued enhancement of production workflows. •Stakeholder Alignment: Partnered with marketing, publicity, digital and A&R teams to translate artist imagery across the entire visual platform for artists on the roster, including Nick Jonas, Fall Out Boy, Shawn Mendes, Bon Jovi, and The Roots.•Team Leadership: Built and led top-tier team that curated/created content for streaming, social, and linear platforms. Show less

Promoted to newly created role and charged with harmonizing creative vision with strategic goals for cross-genre projects. Art-produced, shot, and managed still and video campaigns for Jay Z, Bruno Mars, Janelle Monáe, Lupe Fiasco, and Trey Songz. •Brand Storytelling: Collaborated on brand stories and 360° campaigns for artists including Jason Mraz, Death Cab for Cutie, Gnarls Barkley, Kid Rock, Paramore, and Lil Kim.•Controlling Costs: Negotiated vendor rates and worked closely with… Show more Promoted to newly created role and charged with harmonizing creative vision with strategic goals for cross-genre projects. Art-produced, shot, and managed still and video campaigns for Jay Z, Bruno Mars, Janelle Monáe, Lupe Fiasco, and Trey Songz. •Brand Storytelling: Collaborated on brand stories and 360° campaigns for artists including Jason Mraz, Death Cab for Cutie, Gnarls Barkley, Kid Rock, Paramore, and Lil Kim.•Controlling Costs: Negotiated vendor rates and worked closely with legal teams on complex agreements.•Customer Focus: Streamlined and optimized creative services workflows by eliciting pain points from cross-functional teams and gaining buy-in around solutions. Show less