Andrew Zakim Email & Phone Number

I believe product truths are brand truths. They have to be— or consumers will see right through them. That means strategy is more than inspiration. It’s translating why a product matters in a way that proves the brand and compels people.My superpower is in keeping brands and products in authentic alignment. I simplify complex challenges with passion and speed, delivering honest, insightful perspectives that build stakeholder confidence and make a difference, earning trust at the highest levels.Most recently, as Strategy Director at Media Arts Lab, I led a global cross-functional team responsible for iPad, Mac, AirPods, and Apple Pay Transit. During my tenure, I oversaw multiple successful and highly awarded campaigns, including a gold Global Effie for the “Rock x Siri”. I developed the brief for Apple’s disruptive Privacy billboard at CES and guided Apple into new spaces with its first Snapchat AR demo and TikTok creator series. In previous roles, I’ve launched a car (Opel Adam), a video game (Assassin’s Creed 3), and a World Cup campaign (Pepsi). I’ve turned Expedia’s YouTube channel into an inspiration hub, rebranded the AMPAS/Oscars, and led strategy on a transformative platform for HP that doubled consideration, and paved the way for the agency to guide the brand shift to HP, Inc.Let's connect and explore how we can work together.

Listed skills include Advertising, Social Media, Entertainment, Competitive Analysis, and 20 others.