Andrew Mitchell

Andrew Mitchell Email and Phone Number

Senior Vice President - Global New Business @ NielsenIQ
Reading, GB
Andrew Mitchell's Location
Reading, England, United Kingdom, United Kingdom
About Andrew Mitchell

Executive leader, with a track record of helping clients drive growth and business improvement, globally across multiple business functions including, Supply Chain, Marketing, Sales, Finance and Operations. Expertise in a range of Enterprise class SaaS Business Performance Management Solutions, including Demand Forecasting, Sales Operations, Supply Chain Management, Planning, Logistics, Global Trade, Collaboration, Retail Execution, Data Integration, Business Intelligence, Media Evaluation and Planning, Consumer & Customer Insights, CRM and Loyalty. All these have combined technology, integrated data and Analytics & AI, to deliver improved business decisions, improve planning, drive efficiency and mitigate risk.Proven approach to building and leading teams globally and regionally in EMEA, APAC & NA. Track record of consistently growing profitable business, in corporate, scale up and start up environments. A modern, data driven and buyer lead approach to winning, regularly breaking company records for growth and new business. Highly driven, collaborative and client oriented leader who understands how to build and motivate high performance teams. Experience in leading new business sales, pre sales, account management, customer success, marketing and sales ops teamsAdept at both strategic planning and sales execution. Leveraging proven best practices and playbooks that drive success. Developed and executed both direct and in direct channel sales strategies, and developed mutually beneficial partnerships with some of the world’s leading technology and services vendors.

Andrew Mitchell's Current Company Details
NielsenIQ

Nielseniq

View
Senior Vice President - Global New Business
Reading, GB
Website:
niq.com
Employees:
27256
Andrew Mitchell Work Experience Details
  • Nielseniq
    Senior Vice President - Global New Business
    Nielseniq
    Reading, Gb
  • E2Open
    Vice President Sales, International
    E2Open Jun 2024 - Present
    Reading, England, United Kingdom
    E2open is the connected supply chain software platform that enables the world’s largest companies to transform the way they make, move, and sell goods and services. With the broadest cloud-native global platform purpose-built for modern supply chains, e2open connects more than 480,000 manufacturing, logistics, channel, and distribution partners as one multi-enterprise network tracking over 16 billion transactions annually. Our SaaS platform anticipates disruptions and opportunities to help companies improve efficiency, reduce waste, and operate sustainably. Moving as One™.
  • Ai Catalyst Partners
    Interim Cro & Advisor
    Ai Catalyst Partners Jan 2024 - Present
    Reading, England, United Kingdom
    Working with the Co Founders on GTM strategy, Business planning, Marketing and Sales planning and execution.https://www.aicatalystpartners.com/
  • Iri International
    Evp Regional Sales
    Iri International Jun 2020 - Aug 2023
    London Area, United Kingdom
    Responsible for Regional (EMEA) New Business Sales, Strategic Accounts, Sales Ops, Thought Leadership teams. Member of the Regional and Global Leadership Team.Built a new go to market strategy and developed a high performance commercial organisation. The result of which has led to a record breaking year for renewals and new business, in excess of $145m in 2023. With new business revenue tripling in 3 years to over $20m. Exceeding targets by 115%. This was off the back of significant wins in 2022 and a CEO award for performance in 2021.During this time developed new transformative C-suite relationships with major global clients which transformed the partnership with IRI (CEO, CMO, CGO, CTO. CDO)Responsible for the management of a portfolio of clients over $120m of ARR revenue. Outside of those clients also responsible for new business sales to new prospects.Responsible for selling the SaaS Liquid Data® platform and applications, the most technologically-advanced, cloud-based platform in the industry. Extensive range of Liquid Data® Enterprise class SaaS applications include, Market Performance, Media, Price and Trade Planning, Assortment, Loyalty, Retail Execution and Supply Chain.
  • Epsilon
    Svp International Sales (Emea/Apac)
    Epsilon Jul 2018 - Jun 2020
    London, United Kingdom
    Enterprise SAAS MarTech Sales Leader responsible for all new business in EMEA and APAC. I led a team of Sales, Pre Sales and Sales Ops Executives in EMEA, India, Singapore, China and Australia. Responsible for selling MarTech suite of solutions, analytics and consultancy services, including Loyalty, CDP, Email. Successfully developed and executed a new international strategic sales strategy. Developed new client centric and differentiated value propositions.Developed a high-performance team and culture, consisting of Enterprise Sales and Pre sales team. Launched sales training, CRM processes, and sales playbook across all markets.Developed $60m pipeline from a standing start within 8 months. Won enterprise level and complex multi country RFP's across multiple verticals. Record new business revenue for the international business in 2019. Developed strong partnerships with US colleagues to expand and win global agreements.
  • Livinglens
    Global Commercial Director (Cro)
    Livinglens Jul 2015 - Jun 2018
    London, United Kingdom
    Board member responsible for Sales, Marketing and Customer success globally. SAAS start up business in the Customer Experience and AI space.Developed and executed strategic plan for growth. Developed the business from startup to scale up, expanded into the US market. Developed a high-performance team in UK & US/Canada. Recruited, motivated and coached the teams for growth.Built global brand awareness and reputation across the industry, ranked number 13 in the world’s most innovative provider in the sector. Ranked 36 fastest Growing Technology Company in the UK in the Deloitte Technology Fast 50. Developed a global partner network, signed agreements with some of the world largest agencies and technology providers.
  • Iri
    International Senior Vice President Sales - Technology Solutions Group
    Iri Jan 2008 - Jul 2015
    United Kingdom
    Executive sales leader for IRI international Technology solutions division. Tripled the size of the business in 3 years. Fastest growing and most profitable business unit at IRI.Responsible for selling the extensive range of Liquid Data® Enterprise class SaaS applications including Media, Supplier Collaboration, Data Integration, Retail Execution, Supply Chain, Forecasting, Price and Trade Planning, Assortment, Loyalty.Secured major multi-million dollar Tesco contract in 2014. Record breaking year for new business. Recruited, motivated and coached sales team to become a high-performing solution sales team that met and exceeded targets. Signed multi-million dollar agreements with Unilever, P&G, Reckitt, Tesco, Red Bull, Asda, M&S. Developed winnings sales strategies and practices and were embedded throughout the sales organization. Introduced sales process management and forecasting. Managed sales territories, targets and incentives. Rolled out the use of Salesforce.
  • Symphonyiri
    International Business Development Director - Business Performance Management Group
    Symphonyiri Mar 2005 - Jan 2008
    Bracknell
    Responsible for selling SymphonyIRI’s new Business Performance Management solutions in Europe for CPG and Retail accounts. Enterprise class SaaS solutions included Media, Supplier Collaboration, Price and Trade Planning, Assortment, Loyalty, Retail Execution, Demand Planning, inventory Management, Forecasting. Successfully positioned and sold IRI’s value proposition externally at C level.Leading sales person in Europe. Continuously meeting and exceeding sales targets.
  • Information Resources, Inc.
    Business Development Director (Uk) Iri Software
    Information Resources, Inc. Apr 2001 - Mar 2005
    Bracknell
    Overall responsibility for the sale of Software solutions, Business Intelligence, Data Warehousing, Data Integration, outsourced data management, Trade Promotion Management, CPFR, In store Execution, Demand Signal Repository, Web Portal solutions to the CPG and retail industries.Increased technology revenues in the UK by 100% in 2 years. Consistently exceeded targets. Leading technology sales person in Europe. Continuously meeting and exceeding sales targets
  • Information Resources, Inc.
    Senior Business Development Manager Uk
    Information Resources, Inc. Jan 1999 - Mar 2001
    Responsible for the sales of data, analytics and business intelligence solutions to the UK CPG industry. Motivation and management of sales team, ensuring target and personal objectives are managed
  • Information Resources, Inc.
    Senior Account Manager / Account Manager/ Market Analyst Uk
    Information Resources, Inc. Nov 1994 - Dec 1998
    Bracknell, England, United Kingdom
    Management of major accounts including Procter and Gamble, Gillette Group and Campbell’s. Promoted and given team management responsibilities within 1 year. Delivered high quality client presentations at board level, one resulting in a substantial client win. Team regularly won “fastest to revenue target” award.

Andrew Mitchell Education Details

Frequently Asked Questions about Andrew Mitchell

What company does Andrew Mitchell work for?

Andrew Mitchell works for Nielseniq

What is Andrew Mitchell's role at the current company?

Andrew Mitchell's current role is Senior Vice President - Global New Business.

What schools did Andrew Mitchell attend?

Andrew Mitchell attended Kingston University.

Who are Andrew Mitchell's colleagues?

Andrew Mitchell's colleagues are Carole Nicolas, Priya Tiwari, Mariusz Sugajski, Laura Alejandra Munévar Montoya, Aciria Da Costa, Stefan Eckert, Krishna Birare.

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