Chief Marketing Officer
Current
Jul 2023 - Present
Who is Andrey Alexeev? Overview
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Andrey Alexeev is listed as Chief Marketing Officer at MTS Group, based in Moscow, Moscow City, United States. AeroLeads shows a matched LinkedIn profile for Andrey Alexeev.
Andrey Alexeev previously worked as Digital Marketing Lecturer at The Russian Presidential Academy Of National Economy And Public Administration (Ranepa) and Head of Performance Marketing at Сберздоровье. Andrey Alexeev holds Master'S Degree, Marketing from Moscow International Higher Business School Mirbis (Institute).
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MTS Group
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Profile bio
About Andrey Alexeev
Proven Digital experience in different segments (pharma, medical services, e-commerce, DIY, media) for more than 8 years.Experience in strategic marketing, media, project management and marketing communications for more than 10 years. Proven experience in user aquisition strategy development and implementation (medical services, e-commerce, pharm products (both OTC&Rx, including HCP’s promotion via digital channels), direct communications.Proven experience of Digital transformation development and implementation. Marketing competitive analysis skills. Proven management and leadership skills (team management), including work with developers, internal and external vendors. Digital marketing lecturer for more than 6 years (bachelor’s and master’s). DIGITAL SKILLS 1. Performance marketing strategy development and implementation2. E-commerce (including B2B shop launch)3. Performance and media campaigns planning, launching and optimization 4. Digital analysis and audit: media campaign analysis (including external audit systems e.g. AdRiver, Sizmek, Weborama, etc), owned and external online platforms, special social communities 5. Digital technologies development and implementation (including owned big data projects and patient centricity solutions, e.g. CDP’s, mobile apps, EDC&ePRO, etc) 6. MCM&OMNI projects development - both for consumers (e-commerce) and HCPs (including new CRM implementation and MCM strategy execution) 7. Cross-functional projects (e.g. econometrics, sales analysis, etc) 8. Digital production: all digital materials, including sites, mobile apps , owned social media communities
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11 roles
Andrey Alexeev work experience
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Digital Marketing Lecturer
CurrentAuthor's Digital marketing course for undergraduate and graduate students of "Flexible management technologies" faculty .
Jan 2016 - Present
Head Of Performance Marketing
Сберздоровье
Traffic acquisition in performance channels: SEO, partners, paid social, mobile, contextual, directE-commerce activities - development of owned e-commerce platform from scratch (medical device+medical service)B2B leads acquisition - launch of owned e-commerce platform for B2B product salesPerformance strategy development and execution (CAC-22%, ROAS+120%, EBITDA+13% yearly average)New digital products development and launch (online medical services)Mobile app promotion Performance team management (15 members)
Jul 2021 - Mar 2023
Head Of Digital Marketing, Russia&Cis
Developed and implemented digital company transformation strategy.Developed and implemented digital media and performance strategies for all products (both organic and new-launched portfolio).Developed and implemented MCM&OMNI strategies (including new CRM platform, distant communications solutions, SF efficiency scoring model for distant communications, owned mobile apps for HCPs, etc)Developed owned digital solutions for digital company transformation (mobile apps, 1st party data collecting, online sales increase, etc)Developed digital solutions for clinical trial processes (volunteers’ recruiting via digital tools for vaccine clinical trial process). Increased sales of all company products in ecommerce channel by 35% yearly average.
Jan 2020 - Apr 2021
Digital Marketing Lead, Otc
Developed and implemented company digital strategy for all CHC products (consumer’s oriented). Developed and implemented digital HCP’s oriented projects for all CHC products. Developed and implemented econometrics project to determine all sales drivers for CHC products. Improved and optimized all digital campaigns for CHC products (focused both to consumers and to HCP’s). Developed and implemented digital technologies for CHC division as the main element of global digital transformation.
May 2019 - Jan 2020
Head Of Marketing, Russia&Cis
Developed and executed MCM marketing strategy for promotion key products to different target audiences (B2C and B2B). Implemented and managed all digital projects from Head Quarter successfully (CRM, smart-digital platform, chat-bots, mobile applications, VR, etc). Improved digital sales channel and raise online sales via owned corporate online shops (both for B2C and B2B) through performance marketing channels by 27%.
May 2018 - May 2019
Digital Country Lead, Russia&Cis
Developed and realized MCM marketing strategy for OTC&Rx products (7 brands) DTC&HCP’s. Achieved successful level of online sales via e-pharmacies.
Feb 2017 - May 2018
Head Of Digital Marketing
Moskva Media
Developed and managed all digital-media projects of “Moskva Media” (video-distribution, re-launch of all media online-platforms, raising social traffic, target audience segmentation, development new channels of traffic monetization, etc) .
Oct 2015 - Feb 2017
Product Director
Re-launched gazeta.ru online platform, raise traffic volume and post-click metrics, develop new channels of traffic monetization (mobile, social media, services, new types of ads).
Mar 2015 - Oct 2015
Strategic Marketing Business Partner
Sht Group Ag
The key goal was to develop and support marketing strategy 360⁰ (including digital) for promotion full brand portfolio (more than 30 brands), analysis of business performance and its improvement.
Nov 2012 - Jun 2014
Brand Manager
Sht Group Ag
The key goal was to manage automotive and multimedia portfolio (more than 10 brands) (Prology, JBL, Alligator, Pantera, KGB, Ground Zero, etc.).
Sep 2011 - Nov 2012
4 education records
Andrey Alexeev education
Master'S Degree, Marketing
Moscow International Higher Business School Mirbis (Institute)
Master'S, Civil Law
Kutafin Moscow State Law University
Master'S Degree, Jurisprudence, Civil Law
Orel State University (Orelstu)
Specialist, Banking
Orel Bank School
FAQ
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What company does Andrey Alexeev work for?
Andrey Alexeev works for MTS Group.
What is Andrey Alexeev's role at MTS Group?
Andrey Alexeev is listed as Chief Marketing Officer at MTS Group.
Where is Andrey Alexeev based?
Andrey Alexeev is based in Moscow, Moscow City, United States while working with MTS Group.
What companies has Andrey Alexeev worked for?
Andrey Alexeev has worked for Mts Group, The Russian Presidential Academy Of National Economy And Public Administration (Ranepa), Сберздоровье, Petrovax Pharm, and Akrikhin.
How can I contact Andrey Alexeev?
You can use AeroLeads to view verified contact signals for Andrey Alexeev at MTS Group, including work email, phone, and LinkedIn data when available.
What schools did Andrey Alexeev attend?
Andrey Alexeev holds Master'S Degree, Marketing from Moscow International Higher Business School Mirbis (Institute).
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