-Integration of new tech solutions to Marketing team: social media listening and chatbots platforms, AI technologies, Solutions for automation of Social Media interactions, new B2B solutions for LinkedIn-Planning and executing marketing campaigns, events, partnerships, content projects and influencers’ channel for brand positioning and sales with internal and external teams.- Strategy development, planning, implementation, optimisation and results reporting for: communication and digital marketing campaigns, lead generation and client acquisition, PR and influencers strategy, events, branded content, social media, digital paid media, SEM, SEO and CRM marketing.

- Integrated new IT products (Customer.io, ExpertSender, Typeform, Referral Rocket ,Twilio, etc.) for communication with 1m+ subscribers in 4 countries- Integrated AI technologies in segment and content creation to increased click rate - Improved lead-win (conversion rate to sales)- Led all marketing campaigns on channels such as email, SMS, WhatsApp, and in-app, etc.- Lifted repeat purchases- Boosted monthly visitors of the EBAC website

Mentor for Students of University of Westminster within 2 programs: Ask a Mentor Service and Career Mentoring programmes.

Independent CRM agency | Clients: Tele2, Audi, Renault, OBI Developed and maintained relationships with clients by analyzing and addressing business goals and objectives. Consistantly grew the agency’s revenue by identifying opportunities and implementing initiatives

Developed CRM & digital strategies, implemented IT infrastructure, led budgeting & planning, coordinated projects with leading CRM & digital agencies and integrated the HQ’s initiatives.- Increased the CRM database of the company by 400% by shifting the approach of all media campaignsfrom reach oriented to engagement-focused.- Boosted main CRM engagement KPIs by 30%, in digital channels by 45% by developing a new segmentation model based on data enrichment campaigns.- Optimised cost per contact by 24% by launching a custom-developed DMP platform.- Reached top 3 markets in CRM & digital within the EMEA region in just 2 years.- Won gold and silver medals for key CRM projects within EMEA region for 2 years in arow.- Coordinated key brand offline activations with up to 5,000 guests per event- Launched a global social media network for bartenders in Russia and got first positionworldwide for numbers of bartenders registered.- Designed a digital ecosystem for brands in line with legal requirements and businessgoals.- Proposed and tested a new innovative eSales mechanism, together with Sales & Trade

- Increased the engagement rate of email communications by 24% through auditing templates and by implementing a new look & feel. - Reduced the approval process with client down from 9 to 2 days. - Increased the agency’s annual revenue by 5% by implementing projects with new stakeholders.

- Solved 150+ incidents (kick outs, overbookings, etc.) and increased the retention rate with problem cased clients by 14%.- Optimised the time spent on client activities by 18% through automating email replies.