I joined Itaú BBA through a highly selective leadership trainee program, which significantly boosted my career and introduced me to the finance and banking industry. Currently, I'm responsible for crafting and executing product and business communication strategies for top-tier multinationals and major players in the tech industry at the corporate banking division.My approach blends digital marketing savvy, product growth expertise and creative communication skills to design and implement branding initiatives, events, marketing campaigns and partnerships that enhance brand awareness, drive product engagement, and fuel customer loyalty.Additionally, I am a curious, versatile and restless explorer, genuinely passionate about learning from different perspectives and always eager to take on new challenges by contributing to innovation with transformative ideas.