Andrey Stefanenko Email and Phone Number
Result-oriented and experienced Business Development Manager with a proven track of working in Telecom industry and entrepreneurship experience of creating, launch and development with personal business initiatives . Skilled in Negotiation, Business Planning, B2B/B2C Sales Team Management, Motivation programs, Coaching, Management, Start-Up, Key Accounts Management. Strong sales c-level executive.
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B2C Sales And Regional Development DirectorTele2 Kazakhstan Oct 2020 - PresentAlmaty, Kazakhstan -
Chief Commercial OfficerLlc “Ayam” Jan 2019 - Sep 2020Almaty• Company commercial\business unit management: sales, active clients base (Key accounts and SME), sales motivation plans, planning and budget issues, marketing cases, key partners’ relationships. • SME sales team (25 employees): formation and development sales representatives and supervisors team, sales plans, coverage plans, KPIs, marketing activities, SR routing, portfolio development. • Key accounts team (18 employees): hiring and development key account representatives, sales plans,… Show more • Company commercial\business unit management: sales, active clients base (Key accounts and SME), sales motivation plans, planning and budget issues, marketing cases, key partners’ relationships. • SME sales team (25 employees): formation and development sales representatives and supervisors team, sales plans, coverage plans, KPIs, marketing activities, SR routing, portfolio development. • Key accounts team (18 employees): hiring and development key account representatives, sales plans, working-out and implementation activity plans for key retail chain stores, negotiations campaigns, listing and e.t. • Hiring staff for key sales positions, training and development of newcomers. • Distribution portfolio management: support for current partners and launches new distribution contracts (Russia) in KZ area. • Company’s business processes optimization: sales representatives’ efficiency, client relationships, cross-functional interaction with the divisions influencing the efficiency of sales: Production, Accounting, Logistics.Key achievements: - Sales revenue increase by 80% 2019vs2018;- Changing business unit efficiency: stable positive financial result according to the operations of 2019 y.- Creation and introduction of the position levels system (PL) and motivation programs for sales teams;- Launch a new distribution contract with Russian supplier («Russian fish world»): + 20% to monthly revenue stream for company;- EBITDA growth according to the results of 2019 y. Show less
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General ManagerHappyhome Kazakhstan Nov 2014 - Apr 2018Kazakhstan• Launch and development my own start up project on internet retail sales area in Kazakhstan (kids’ furniture, www.happyhome-mebel.kz). • Design, filling content and promotion of company’s corporate web site (main sales tool), supplier products customization for internal country sales. • Creation and introduction of sales and marketing strategy for company (site usability, users’ convenience, content and product management, rollout plan of activities with partners, media, IT… Show more • Launch and development my own start up project on internet retail sales area in Kazakhstan (kids’ furniture, www.happyhome-mebel.kz). • Design, filling content and promotion of company’s corporate web site (main sales tool), supplier products customization for internal country sales. • Creation and introduction of sales and marketing strategy for company (site usability, users’ convenience, content and product management, rollout plan of activities with partners, media, IT, advertising and e.t.) • Hiring staff for key sales positions, training and development of newcomers. • Work with administrative and legal issues. • Working-out the cooperation form with main supplier (Russia) and country distribution agreement signing (financial, logistic and client support issues, payments and debts control, others). • Country sales plans estimation and monitoring their implementation.Result: commercial launch of a previously case planned timing of 3 month, formation of effective organization team (20 employee) in sales, logistic, customer support. Sales increase by 200% (revenue) for the first year of activities. Show less
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Manager, Head Of Coroporate Sales DepartmentKcell Jsc Aug 2011 - Jan 2014Kazakhstan, Almaty• Working out and introduction of strategy of B2B sales in Kazakhstan , work with plans of sales-initiatives (sales, marketing activities, key staff development, network rollout for B2B clients ) ;• Client relationship mangement with Kcell B2B clients, organizational development for structure of country B2B divisions, definition of the purposes and problems, key procedures of work with B2B clients;• Management of system of sales and service support for Kcell B2B clients;• Special… Show more • Working out and introduction of strategy of B2B sales in Kazakhstan , work with plans of sales-initiatives (sales, marketing activities, key staff development, network rollout for B2B clients ) ;• Client relationship mangement with Kcell B2B clients, organizational development for structure of country B2B divisions, definition of the purposes and problems, key procedures of work with B2B clients;• Management of system of sales and service support for Kcell B2B clients;• Special investment project for Kcell B2B clients technical network development (capex/opex management);• Establishing and maintaining the country performance of KPIs (key figures for B2B sales: revenue, sales, active base, churn, etc.); Result: B2B ARPU and average B2B client charge were retained, in spite of trend of dramatical decrease mobile operators prices (more than 30%), sales growth of VAS services and mobile phones of 25%. • Introduction of new segmentation approach for Kcell B2B client base; Result: decline of B2B subs churn by 12%, increase of utilisation work time for sales persons, B2B clients satisfaction rate growth (>94%).• Regional Sales teams management and development (all Kazakhstan regions);• Working out and introduction The new motivation system of employees of B2B sales department. Result: change of "focus" of sales representatives from mass and short life cycle subscriptions to real revenue generated B2B clients, decline "death" suscriptions more than 50%, active subscribers base growth by 6%.• Working out and introduction The antifraud program for B2B sales department. Result: a significant reduction low quality ana fraud subcription by 70% in 2012-2013• The organization of cross-functional interaction with the divisions influencing the efficiency of sales: Marketing, Technical department, OD&HR, Financial department;• Meetings and negotiations with key B2B clients (customer attraction and retention); Show less -
Head Of Corporate Sales DepartmentBeeline Kazakhstan May 2006 - Jun 2011Kazakhstan, Almaty• Working out and introduction of strategy of sales in the business market, working out of plans of sales-initiatives;• Organization of work with corporate clients of the country, working out of organizational structure of division, definition of the purposes and problems, procedures of work with corporate clients;• Establishing and maintaining the performance of key figures SCC (participation in working out of the market-plan regarding business sales: income, sales, active base… Show more • Working out and introduction of strategy of sales in the business market, working out of plans of sales-initiatives;• Organization of work with corporate clients of the country, working out of organizational structure of division, definition of the purposes and problems, procedures of work with corporate clients;• Establishing and maintaining the performance of key figures SCC (participation in working out of the market-plan regarding business sales: income, sales, active base, outflow of subscribers, etc.);• Forming the scheme of work with regional divisions of LLP”Kar-Tel” in sphere of corporate sales, formation of divisions of a building of sales in structure of regional divisions of LLP “Kar-Tel”• Establishing segmentation of client base, in accordance with principles of group of companies "Vimpelcom";• Working out and introduction of system of motivation of employees of SCC• The analysis of the market of corporate mobile and a fixed-line telephony in RK;• Development of employees: definition and working out of programs of development of employees (a Beeline University, Kazakhstan), the organization of assessment for heads of regional sales divisions; introduction of system of joint field- visits.• Working out of marketing (national and local) initiatives on В2В;• Audit of procedures and processes of the fixed business (Sa-Telkom, 2Day Telecom), participation in working out of the plan of initiatives on integration sales: definition of cross-country-clients, training of the personnel, cross-country-sales to corporate clients;• Advancement of projects on connection of international clients within the limits of group of companies BK.Achievements:• Increase in sales volume for corporate clients on 220 % ( accession rate 4) 2009vs2006;• Growth of a share of the market of LLP”Kar-Tel" with gain in segment В2В from 16 % in 2006 to 29 % in 2010• Increase in incomes of LLP”Kar-Tel" in segment В2В to 26 % 2010vs2006; Show less -
Head Of Medical Inshurance DepartmentJsc "Insurance Company "Kommesk-Omir" May 2004 - Apr 2006Kazakhstan, Almaty• Formation of structure and definition of principles of work of division;• Calculation of the plan of sales, distribution of individual plans of sales on employees;• Coordination of work of healthcare management organization (International SOS): quality control of service of the insured;• The control of process of insurance compensation on insured events;• The project «Insurance of leaving abroad»;• The organization of work with the international insurance brokers (AON… Show more • Formation of structure and definition of principles of work of division;• Calculation of the plan of sales, distribution of individual plans of sales on employees;• Coordination of work of healthcare management organization (International SOS): quality control of service of the insured;• The control of process of insurance compensation on insured events;• The project «Insurance of leaving abroad»;• The organization of work with the international insurance brokers (AON, Marsh) in a profile direction of insurance, double increase in sales by means of broker channels;• The market analysis on services of voluntary medical insurance. Show less
Andrey Stefanenko Education Details
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Kazakh State Economy University At T. RyskulovEconomics, Finance -
School #130
Frequently Asked Questions about Andrey Stefanenko
What company does Andrey Stefanenko work for?
Andrey Stefanenko works for Tele2 Kazakhstan
What is Andrey Stefanenko's role at the current company?
Andrey Stefanenko's current role is B2C sales and regional development director at Tele 2 Kazakhstan.
What schools did Andrey Stefanenko attend?
Andrey Stefanenko attended Kazakh State Economy University At T. Ryskulov, School #130.
Who are Andrey Stefanenko's colleagues?
Andrey Stefanenko's colleagues are Anastassiya Khristichenko, Zamira Nurtayeva, Madina Bagytkaliyeva, Alina Alipbayeva, Albina Mashenkova, Sanzhar Mukhtarov, Артем Крюков.
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Andrey Stefanenko
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