As Head of Marketing at Hermit Crab, I'm responsible for developing and executing the company's marketing strategies to promote our games on several platforms and build communities. With over 20 years of experience in design, advertising and the gaming industry, I've developed a deep understanding of the market and a passion for creating and design.My role:- Develop and implement marketing plans to promote Hermit Crab games and drive user acquisition.- Collaborate with cross-functional teams, including game development, product, business and BI, to ensure marketing efforts align with overall company goals- Manage a team of marketing professionals, providing guidance, mentorship, and support to help them reach their full potential- Track and analyze marketing metrics- Create content for all our media channels- Brainstorming - Stay up-to-date with industry trends and best practices, regularly sharing insights with the team to drive innovation and experimentation