Data Scientist & Machine Learning developer with specialization in marketing and business intelligence.Has held senior data science positions at leading global media and marketing organizations like GroupM and Omnicom Group.Developed data science and analytics strategies, computer vision models, time-series models, recommender systems, customized attribution marketing models, performance dashboards that increased conversions and decreased costs.Has worked with such clients as IKEA, Johnson & Johnson, Huawei, Honor, PUMA, Nissan, Philips.Thanks to 7 years of experience I can develop data-driven solutions for solving business problems effectively.Currently I am doing a Master Degree course in Modern State of Artificial Intelligence.Programming languages: Python, SQL, R, Javascript.
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Senior Data ScientistOmd Emea Feb 2022 - May 2024Moscow, Russia- Developed and analyzed the pipeline that parses pages of top e-commerce marketplaces and searches for the brands on the pages. The results of the model shows the brands and its competitors shares of the e-commerce market. The model increases campaign conversion by 2%.- Developed the pipeline for making dataset and training attribution models. The model enablesto evaluate channels effectiveness and adjust marketing campaigns weekly, increase conversion by 2-3%.- Developed parser and neural network pipeline that selects users with beards and targeted campaigns. The model increases conversion from social networks traffic by 2-3%.- Developed pipeline for downloading and transforming data from analytics systems which enabled to model TV attribution and increase conversion by 1-2%. -
Senior Data Science ManagerWavemaker Oct 2019 - Feb 2022Moscow, Russia- Developed parser and neural network pipeline that selects users wearing eyeglasses and targeted campaigns. Increased conversion from social networks traffic by 3%. - Developed customized attribution models for the client with very high traffic on the site, which gave insights to change media split proportions and enabled to increase conversion by 2%.- Developed a time-series prediction neural network and predicted flu rates by regions on a weekly basis for the main client of the company. The forecast increased campaigns conversion by 2%. - Developed and supported marketing performance dashboard for campaigns that promote mobile applications, which helped to retain and maintain trustworthy and long-term relationships with the main client as well as increased campaigns conversion by 1%. -
Marketing AnalystSkobeev & Partners May 2016 - Aug 2018Moscow, Russia- Set up analytics systems on clients’ websites.- Performed analytical and ux audits.- Developed an email marketing strategy that increased conversion + 3% and email list building +50%
Andrey Leonov Education Details
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Urban Data Analytics -
Modern State Of Artificial Intelligence -
World Economy
Frequently Asked Questions about Andrey Leonov
What is Andrey Leonov's role at the current company?
Andrey Leonov's current role is Senior Data Scientist | Senior Data Analyst | Marketing | Business Intelligence.
What schools did Andrey Leonov attend?
Andrey Leonov attended Diablo Valley College, Moscow Institute Of Physics And Technology (State University) (Mipt), National Research University Higher School Of Economics.
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Andrey Leonov
High Tech Executive | R&D | Orgdev | Bizdev | Pr And CommunicationMoscow City, Russia -
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