Leading the team responsible for 3 directions within SAP marketing:> Partner marketing> General business (SMB) marketing> SMB product marketing (SAP Business One)Activating, executing and developing annual local & regional demand and lead generation programs that extend and complement SAP global marketing initiatives. Driving visibility to, and adoption of, integrated messaging; promoting new product launches; and adapting, activating and executing corporate programs to local market needs.Monitoring, analyzing and reporting measurement against the key performance indicators for Field Marketing programs and representing the voice of the assigned area in the development of marketing plans to ensure local leverage of all available resources.

Leading marketing in Russia, CIS & Baltics. Prepared marketing plans for 10 contries and were coordinating localization of marketing activities and campaigns within an assigned geographic regions. This included end-to-end planning and project management for activities and campaigns confined to a single region, adapting activities and campaigns that were designed for other regions, or executing regional tactics within a single, multiple-region campaigns.

Responsible for the execution of the following activities in Russia. CIS and Eastern Europe:Designing and execution of the local marketing plans for regions & countries, which were prepared in accordance to assigned budget, regional marketing plans and agreed priorities for each market in the region.Executing and checking the distributor’s marketing plans and marketing plans of key partners in the RU & CIS region, based on the agreed marketing plans and the business goals for countries Designing, developing and driving activities focused on the leads generation, market awareness, increasing channel productivity etc. In cooperation with local Citrix PR agencies increasing press awareness in markets, with a focus on the business and IT press.Processing the standard communications towards Citrix channel and customers in Eastern Europe.

Responsible for executing Apple’s branding strategy and implementing Apple’s branding activities throughout Russia. Providing constructive feedback/inputs to Apple Europe on Apple’s local marketing efforts based on deep understanding of the Russian market and consumers.Executing demand generation activities, working with Apple’s partners, resellers,major retailers, and major customers. Managing Apple’s branding efforts in channels of distribution to ensure brand conformity, consistency, and effectiveness. Managing regional advertising campaigns