• Content Creation and Management: Craft compelling content for websites, emails, and digital channels. Oversee video and podcast production, ensuring all digital content captivates our audience and drives engagement.• Campaign Management: Plan and execute multi-channel digital marketing campaigns to boost customer engagement. Analyse performance metrics to optimise strategies for desired outcomes.• Email Marketing: Design and implement email marketing campaigns, including newsletters… Show more • Content Creation and Management: Craft compelling content for websites, emails, and digital channels. Oversee video and podcast production, ensuring all digital content captivates our audience and drives engagement.• Campaign Management: Plan and execute multi-channel digital marketing campaigns to boost customer engagement. Analyse performance metrics to optimise strategies for desired outcomes.• Email Marketing: Design and implement email marketing campaigns, including newsletters, promotional emails, and automated workflows. Focus on nurturing leads and retaining customers.• SEO and SEM Management: Oversee SEO and SEM efforts to drive organic and paid traffic growth. Optimise content for search engines and manage paid search campaigns to attract targeted traffic.• Website Management: Optimise websites for effective lead generation. Analyse traffic and user behaviour to identify and implement strategies for improvement.• Audience Targeting and Segmentation: Create personalised messages and refine targeting criteria based on real-time data and market insights.• Customer Journey Mapping and Optimisation: Map and enhance customer journeys to improve engagement and conversion rates. Implement strategies to elevate the customer experience at every touchpoint.• Data Analysis and Reporting: Analyse campaign data to extract actionable insights. Prepare comprehensive reports on performance and provide recommendations for optimisation. Show less

CRM automation, SEO, website development, EDM, Paid Search/Google Ads, Social Media - Facebook & LinkedIn campaign management, etc.

Website development - WordPress & Adobe CMS platforms, CRM automation - Hubspot & MailChimp, EDM, SEO (incl. usage of SEO & SEM tools - Semrush, other), Paid Search/Google Ads, Social Media campaign management, Google Business Management development, Online graphic design using Canva & Adobe, etc.

• Report directly to Commercial Director & Chairman and executing marketing strategy plan in line with digital marketing and business needs;• Budgeting of Digital Marketing activities with reporting to HQ of all expenses with finalising ROI; • Reporting and analysis of paid digital marketing campaigns and web traffic performance;• Marketing reports automation with Google Data Studio and Excel dashboards for tracking digital marketing campaigns performance in real time;• Data… Show more • Report directly to Commercial Director & Chairman and executing marketing strategy plan in line with digital marketing and business needs;• Budgeting of Digital Marketing activities with reporting to HQ of all expenses with finalising ROI; • Reporting and analysis of paid digital marketing campaigns and web traffic performance;• Marketing reports automation with Google Data Studio and Excel dashboards for tracking digital marketing campaigns performance in real time;• Data analysis by using marketing tools such as Google Analytics, Google AdWords, Google Data Studio;• Implementing of SEO techniques such as competitor research, keyword research, link building, website audits, Including backlinks, content optimisation and data analysis. SEO analysis and keywords tailoring with Semrush and other software;• Sites diagnosis Search for site errors and fixing the appeared issues; • Email marketing campaigns implementation with Hubspot and Agile CRM system; • Designing the landing and webpages pages; • Marketing activities on LinkedIn and Facebook; • Responsible for Marketing budgeting, creating and execution strategic marketing plan; • Liaising with marketing vendors to increase leads; • Google AdWords bidding and campaign; • Direct marketing and email marketing: EDM content creation and execution via Hubspot and Agile CRM; • Social media content development and management across Facebook and YouTube. Show less

• Executing APAC marketing strategy plan in line with digital & traditional marketing and business needs;• Updating website content with HTML & CSS for Drupal 6, 7, Domino CMS platforms;• Reporting and analysis of digital marketing campaigns and web traffic performance by using Google Analytics 360, Google AdWords, Power Editor;• Marketing automation: building Google Data Studio, Tableau and Excel dashboards for tracking digital marketing campaigns in real time;• Implementing of… Show more • Executing APAC marketing strategy plan in line with digital & traditional marketing and business needs;• Updating website content with HTML & CSS for Drupal 6, 7, Domino CMS platforms;• Reporting and analysis of digital marketing campaigns and web traffic performance by using Google Analytics 360, Google AdWords, Power Editor;• Marketing automation: building Google Data Studio, Tableau and Excel dashboards for tracking digital marketing campaigns in real time;• Implementing of SEO techniques such as competitor research, keyword research, link building, website audits, basic and technical optimisation and data analysis. SEO analysis and keywords tailoring with Semrush, etc. apps;• PPC (Pay-per-Click) campaigns (Google AdWords, Facebook) including conversion rate optimisation;• Direct marketing and email marketing: monthly EDM content creation and execution via Hubspot CRM;• Regular marketing activities in social media & blogs;• Budgeting of Digital and Traditional Marketing activities with forecast and tracking & reporting to HQ of all expenses with finalising ROI;• Collaborative stakeholder management with global marketing departments across Europe and the USA;• Executing web-tasks and -issues with Jira (Atlassian) platform;• Working with Adobe Suite to accomplish digital and print marketing tasks;• Liaising with third party suppliers for printing, promotional materials and graphic design;• Organising product display stands campaigns on exhibitions, partners events;• Social media content development and management across Facebook and YouTube;• Updating content for all digital channels, marketing collateral, printed adverts, social media. Show less

•Contribute to developing and forecasting the initiative roadmaps (including gap analysis, continuous improvement, on-site targeted marketing and testing) for a relevant portfolio to achieve the BU’s Sales objectives.•Monitoring and optimisation of the company's websites and social media channels. This includes content development and liaising with 3rd party agencies for SEO and SEM.

•Develop and maintain strong customer relationships, measuring customer satisfaction through follow up of service calls and customer feedback;•Conduct 'discovery' sales meetings to uncover client's needs, product demonstrations and align them with the correct solution;•Manage and grow the client base and new business prospects;•Act as liaison between B&B customers, internal stakeholders from six offices around NSW, including stores and sales management, product suppliers and ten… Show more •Develop and maintain strong customer relationships, measuring customer satisfaction through follow up of service calls and customer feedback;•Conduct 'discovery' sales meetings to uncover client's needs, product demonstrations and align them with the correct solution;•Manage and grow the client base and new business prospects;•Act as liaison between B&B customers, internal stakeholders from six offices around NSW, including stores and sales management, product suppliers and ten major car manufactures;•Support the team in the day to day operation of the business units;•Develop the operational process optimisation to the Operational teams, Sales, Suppliers with training program;•Managing the product ordering process to the customers in NSW state;•Different issue resolving between the manufactures and customers;•Managing the customer service via SAP, IBM, Mitsui software; Show less

•Marketing strategy development to increase the customer flow and service.•Identification performance gaps against targets and develop process improvement plans.•Analysis and forecast of inside sales.•Brand awareness development by increasing the customer trust in vendors’ websites and new complementary product range.•Liaising with the local business providers and hotel administration to improve the customer service quality.

•Development and implementation of social media strategy.•Campaign reporting & analysis.•Organization and participation in exhibitions for climatic equipment and search the partners in China.•Developing the intelligence climate control for homes and shopping centres.•Product matrix development.•Pricing management including quote and tender response development to ensure market competitiveness.•Interpreting marketing data and extracting relevant data for a range of ad-hoc… Show more •Development and implementation of social media strategy.•Campaign reporting & analysis.•Organization and participation in exhibitions for climatic equipment and search the partners in China.•Developing the intelligence climate control for homes and shopping centres.•Product matrix development.•Pricing management including quote and tender response development to ensure market competitiveness.•Interpreting marketing data and extracting relevant data for a range of ad-hoc and ongoing projects.•Collaborating with the sales team to drive category and market segment profitable growth.•Preparing briefs for advertising, media and web design.•Planning and dealing with the service and product advertisement in News. Journals and Websites.•Relationship building across Europe and China with air equipment manufactures. Show less

•Increasing brand awareness: maintaining content on web sites, ensuring quality, relevance and impact are consistent and that information is refreshed in a timely manner to maximize consumer interest and repeat visits.•Holding exhibitions and organizing international conferences focused on the company’s field of activity.•Organization and pursuance of marketing research of various transport related IT services and construction equipment market segments.•Preparation of market… Show more •Increasing brand awareness: maintaining content on web sites, ensuring quality, relevance and impact are consistent and that information is refreshed in a timely manner to maximize consumer interest and repeat visits.•Holding exhibitions and organizing international conferences focused on the company’s field of activity.•Organization and pursuance of marketing research of various transport related IT services and construction equipment market segments.•Preparation of market development forecasts based on market research data and the evaluation of operation lives and marketability of technical devises and software products.•Search and development the new customers for GLONASS/GPS navigation system; control of changes of the land level via software with satellite photographs (long-term service); 3D programming for factory production control and administrative buildings online. Show less

• Financial modelling, forecasting, and building and reviewing financial models;• Managing Trade Spend Control processes, providing reporting of spends supported with analysis and highlighting improvement opportunities;• Analysis of customers Net Present Value (NPV) and Profit & Loss;• Managing outstanding debts with the Customer Finance Team;• Assisting in the development of meaningful commercial analytics to support internal decision making.