Oversaw all marketing aspects for Medical Solutions, implementing the growth strategy and achieving financial objectives for Direct & Channel Markets in International Markets. Directed priorities and supported country marketing teams, developing marketing plans aligned with the global business unit.Organized voice of customer and competitive intelligence research directed targeting, segmentation and contributed to shaping the product portfolio and identifying new product needs in collaboration with the GBU.• Developed and executed a comprehensive strategic plan to convert competitor accounts.• Developed and created a digital PR campaign in collaboration with the agency to engage customers and increase website traffic.• Developed and implemented an award-winning B2B program.• Partner with Sales, Product Management, Clinical, Regulatory, and other internal teams to ensure cohesive and effective marketing execution.• Work closely with R&D and Regulatory teams to influence product development and ensure market needs are met.• Led the product lifecycle management process, overseeing product development, market introduction, growth strategies, phase in/out and, end-of-life planning.• Build, mentor, and lead a high-performing marketing team, fostering a culture of innovation, accountability, and excellence.

Set strategic direction and execute marketing strategy across functions and regional business teams. Engaged clinical partnership around evidence generation, and commercial partnerships to provide new innovative solutions to the market.• Navigated and led Personal Protective Equipment (PPE) strategy in many complex scenarios during the COVID-19 pandemic leading to doubling sales figure.• Partner with R&D, Regulatory, Medical Affairs and Regional Marketing teams to ensure successful product launches and geographic expansion.• Developed and implemented an educational program for the wound care business, successfully generating sales leads for the B2B channel.• Lead the development of marketing collateral and training materials to assist with launch, growth, and product maintenance phases• Oversee the development and execution of brand strategies to strengthen the company's market position and enhance brand equity.• Owned financial forecasting, product allocation and identify budget requirements to ensure proper execution.

Developed and grew brand presence in International Markets, as well as to maintain current market share. Provide leadership direction to design, develop, implement and coordination of marketing plans, branding and launch strategies per new product development procedures.Launch excellence guidelines within the assigned region. Lead the commercial readiness and supporting the upstream and downstream marketing function in all regions where the product is being sold or will be launched.• Lead, coordinated and managed the NPI (New Product Introduction) process for the region, assuring clear communication and correct prioritization according to the business needs. • Collaborated with LATAM countries to implement a product price list strategy, maximizing profitability by higher single digits.• Implemented Showpad, marketing automation to empower sales team and leads effectiveness.• Successfully repositioned product sales strategy of Operating Room products, leading to a significant increase in sales.• Orchestrated the rollout of a new product launch process across 5 regions, driving collaboration among 8 cross-functional teams and reducing the launch timeline.• Developed tableau market reports enabling informed business decisions through comprehensive data analysis and visualization.• Provide marketing insights and strategic recommendations to senior leadership based on market trends, competitive analysis, and customer feedback.

Lead a team of 4 Product Managers in the commercialization execution of value proposition, market research for segmentation, competitive activity, product messaging, and pricing strategies that drive product and therapy adoption. Work with a cross functional team to drive implementation of tactical marketing programs and market development activities.Ensure Global Strategy addresses the voice of customer needs; developed, executed and monitored region-global strategy. Provided leadership and direction in strategic planning.Developed, presented and managed the execution of business plan. Identified market requirements, tactics, financial objectives, managed budgets and provided staffing needs. Set up the strategy to launch products in Latin America Markets and led the business expansion plan for acute therapies (critical care).• Oversaw and Managed annual sales budget of U$20M in products and U$5M in Services.• Built Geo-expansion growth plan in 6 Countries in Latin America.• Cultivate and maintain relationships with Key Opinion Leaders (KOLs), healthcare professionals, and other stakeholders to support product marketing initiatives.• Lead local manufacture project to optimize margins in products imported from Europe to LatinAmerica region.• Implemented educational projects to expand therapy knowledge across regions.

Lead a team of 3 Product Managers. Developed marketing strategy for hemodialysis, peritoneal dialysis and acute franchise.Partnered with the authorities -private and public- to provide access treatment for chronic kidney disease. Built and implemented a database to submit pricing, reimbursement files and budget impact model. Advocated healthcare services changes in policies and regulations within the country and business environment.• Managed U$100M of renal sales budget.• Built the new customer segmentation based on profitability areas and incremented Stability Growth.• Developed a market for continuous renal replacement therapy.• Led the integration of an acquired company into Baxter, implemented value capture products, portfolio consolidation and sales optimization.• Leverage KOLs to influence clinical adoption and enhance product credibility in the market.• Duplicated the revenue in Acute business, by optimizing resources and refocused the strategy into profitable franchises

Led a team of 4 front line Managers. Rolled out a management system, in which enabled proper management of sales process, sales forecast, capital equipment placement forecast and sales plan attainment.Partnered with Talent Management team and recruited, hired, trained, developed, coached and retained a team of top talent Therapy Specialist and Managers, who were included in the succession plan of the area Talent Book.• Managed U$60M sales budget exceeding the quota. • Restructured the team to prioritize key accounts, enhancing focus and improving account management effectiveness.• Led the team in the successful implementation of "extraneal" new product launch, ensuring seamless execution and cross-functional collaboration.• Executed motivational projects by keeping the team fully focused during the restructuring period• Elected Sales Ambassador to represent LATAM in the Salesforce.com implementation.

Led the sales integration team after company acquisition, with 3 product specialists and 3 sales managers. Developed the new business opportunity to enter in new channel of sales to accelerate business growth. Assured the Company maximized and optimized its performance operating specific products through the identification of market trends, competitive activities and business opportunities.• Led the integration of an acquired company into Welch Allyn, implemented value capture products, portfolio consolidation and sales optimization.• Implemented a university initiative to train medical students on the use of Welch Allyn products, enhancing their diagnostic skills and proficiency.• Increased number of retailers in São Paulo and Rio de Janeiro markets.

Oversaw and managed annual $10M sales budget for the endo-image solutions segment. Set the launching strategy for products and services in key regions.Addressed customer unmet needs to develop new technologies for Emerging Markets. Led a team of 10 Sales Manager. Managed the sales integration of Pentax Medical into MD International Inc.• Achieved break even in the first year, with the same sales volume and 3% increase in gross margin.• Broke even in sales in year one maintaining a 3% gross margin and increased sales revenue by 58% in year two.• Led the new product launch of endo-image cost effectiveness version generating over $1M of sales revenue on the first day of the product launch and double digit growth annually after consolidated the new product’s position.