Andre Zeferino Email & Phone Number

Lisbon, Portugal

Lisbon Area, Portugal

Work Value Intelligence is an innovation agency, providing advisory services based on marketing industry to any business model and verticals. We bring the best heart and science to market any innovation and help brands to grow their integrated value

Exploring Gaze Interaction and Eye Tracking technology / methodology in Portuguese market for several areas of application (academic & scientific market, marketing research and web usability)Extensive Eye Tracking (Gaze Interaction) expertise in the following areas:- Web Usability studies- Shopper Marketing studies- Mobile Devices studies- Digital and Print Ad attention studies- TV and Video attention studies

Braga Area, Portugal

Teaching market research, analytics and metrics for Digital Marketing Executive Programmes.

Lisbon Area, Portugal

Teaching market research, analytics and metrics for Digital Marketing and Social Media Postgraduate Course at Universidade Europeia - Laureate International Universities:

Lisbon Area, Portugal

Providing consultancy and teaching market research, analytics and metrics for Digital Industry & Marketing Executive Programmes.

Lisbon Area, Portugal

MindPeek is a research boutique providing state of the art solutions based on a proprietary blended testing research. MindPeek uses ultimate research & behavioural technology combined with other methods to design unique observation experiences

Lisbon Area, Portugal

Teaching measurement methodology and strategy for Social Media Marketing Postgraduate Course at IADE - Creative University

I was responsible for the products and services portfolio related with electronic payment systems (global cash management and automated channels) as well as for the international business and Corporate Internet Banking.

As a Senior Marketing Manager I was responsible for the products and services portfolio setup for the Onshore Banking (domestic Private Banking offering), regarding the Assets & Wealth Management business strategy.

In this position I was responsible for the institutional marketing strategy implementation (brand awareness policy and relationship with investment banking press and specialized media) with additional commitment to provide and report management & internal control data to local Supervisory and Regulatory entities (Bank of Portugal and Financial Markets Authority).

During this period I worked for the Large Corporate Marketing Department, providing technical advisory to the Corporate branches network, regarding financial market analysis forecast and banking sector research.

I was appointed Executive Director of the Portuguese Marketing Association with responsibility for the international activities, focused on the relationship with EMC (European Marketing Confederation).Prior to my appointment, I lead the whole process of APPM integration inside EMC organization as a full member, managing the administrative efforts that has taken place in the respective General Assemblies (Helsinki 1995 and Budapest 1997). As a member of APPM I was also appointed to participate in the consultancy team responsible for the technical translation of the first International Encyclopaedia of Marketing (produced by NIMA The Netherlands Marketing Association), published by the EMC to standardize concepts and practices of marketing management, independently the particularities of each country.

As a Planning & Marketing Specialist of the Shell Gas Business Division, I managed the relationship with local Energy Regulator (Portuguese Market - Direcção-Geral de Energia) in the preparation and providing specialized data and information about building networks and infrastructure of piped gas at a national level, ensuring compliance of standards and legislation.

Post Degree, Marketing Management

Advanced Program, Eye Tracking And Psychophysiology - Department Of Psychology

Master, Commercial And Marketing Management