André Zilar Email and Phone Number
André Zilar personal email
- Valid
Hello! 👋. I am a professional with a solid background in Creation, Writing and Planning, with more than 15 years of experience in positions focused on innovation and creativity. I specialize in designing impactful marketing, communication, events and advertising campaigns strategies. 💡 My reputation in the market is based on sharp analytical skills and a results-oriented mindset. Throughout my career, I have excelled in competition, product and brand planning and strategy.Over the years, I have accumulated a number of notable highlights, including:➡️ Conception and scripting of the PS5 launch live in Brazil, reaching impressive KPIs, including 142,000 views, +92% engagement compared to other company videos on YouTube and 10,000 sweepstakes participants, resulting in a final total of 1.5 million post-event views. 🚀➡️ Essential contribution over almost a decade serving the largest console and games company in the world, always in bidding processes. 🎮➡️ Conception of the worldwide launch event for God of War Ragnarok in 2022, leading the bidding process nationwide. ⚔️➡️ Development of the innovative campaign "Project Crash" in the games industry, impacting condominiums and tourist attractions, with a focus on family audiences, in 2017. 🎯➡️ Creation of MontBlanc's "Connect with Nature" activation at Shopping Iguatemi in 2019, in addition to the global event "Connect with Nature" / "What moves you, makes you" in the same year. 🌿➡️ Development of the concept, script and storyboards for Motorola Sizzles in 2023. 📱➡️ Conception of the Midnight Open event for the global launch of Marvel's Spider-Man 2 in October 2023, aligning expectations between PlayStation (Brazil/Global), Insomniac and Marvel. 🕷️➡️ Successful conduct of prominent events, including 25 years of PlayStation in Brazil in 2019 and the Lactalis Group national sales convention in the same year. 🌟My leadership, team management, problem solving and persuasive communication skills have been fundamental to the success of these challenging projects. I have a strategic profile, as well as the ability to translate abstract concepts into convincing and visually attractive narratives, driving the success of the brands I represent and ensuring the business's competitive advantage.
Gipsy
View- Website:
- bygipsy.com
- Employees:
- 17
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Gerente De Planejamento Estratégico E ComunicaçãoGipsyState Of São Paulo, Brazil
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Creative Planning Director | Btl | Live Mkt | Creation DirectorFreelance Mar 2023 - PresentWith extensive experience (12 years) in the competition system (bid), creation of activation projects, events, stands, lives (BTL/Live universe); Meeting demands (creation) of Trade; Day-to-day experience in creating solutions that meet the needs of local offices that need validation from Global; Creation of projects and alignment/direction of the contractor's creative team (D.A's, designer, web, production and others - such as 3D); Delivery may include sketches, concept art or voiceover mock-up (to be understood on a case-by-case basis); Construction and conceptualization of parts and conquest of spaces in the POS environment (physical); Integration of actions into the online universe and online trade; Service for the trade industry, especially in the creation of new materials for positive development, based on an understanding of the company's day-to-day operations and its challenges in each channel. Integration of materials (including POS layette pieces) into promotions and activations; Delivery may include additional writing services to construct final pieces, based on client input; Presentation of the project - call or on site (separate travel) - PT/EN; Service provided remotely (home office) - There is no availability for construction work on site or "seasons". Two budget formats: Fixed (X) or "Risk vs. Success" Fee (Step 1= X/2 ---- Success Fee=+X) Delivery may include after-sales; Adjustments of parts/materials and activation/regulation flows and adjustment of gifts. Most active segments: Games (Playstation, Activision); Luxury (Montblanc, Givenchy); Telecommunications (Mobile) - Motorola; Past lasting experiences: Real estate (Odebrecht, Cipasa, Inocop, VIA, Vitacom- ATL and BTL); Shopping malls (Shopping Villa-Lobos, Super Shopping Osasco- ATL and BTL).
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Planning Director (Creative Focus/Btl)Oggi Comunicação & Eventos Jan 2014 - Mar 2023São Paulo, São Paulo, BrazilCriação e apresentação de projetos focados em concorrências (bid), com planejamento estratégico de viés criativo, com foco em ativações/eventos/conteúdo/stands; Projetos incluem também saídas de materiais, promoções e ações para trade marketing; Clientes mais relevantes: PlayStation (Games), Activision (Games), Solfácil (fintech/energia solar), Bosch. -
Creative And Planning Director | Playstation | Bgs2015Oggi Comunicação & Eventos Jun 2015 - Nov 2015São Paulo E Região, BrazilResponsible for strategic and communication planning for Playstation at BGS2015, to be held in October this year. Creation of interactions, brand placement solutions and points of interest for regulars and specialized media.
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Senior EditorLive Incentive Nov 2016 - Dec 2016São Paulo, Brazil -
Communication Consultant | Game DesignerMonster Factory Oct 2015 - Nov 2016Creation of mechanics for analog games (cards); Organization of Playtests; Balancing elements/ researching new mechanics; Creative Direction, directly involving graphic designers and illustrators; Joint organization of the project's advertising/publicity objectives. -
Creation DirectorMáxima Promoções Sep 2014 - Feb 2015Máxima's day-to-day activities mainly involved communication planning with a focus on the promotion/BTL area of the real estate market, serving clients such as Odebrecht, Fernandez Mera and UPCON. In addition to this market, there was prospecting for customers from other areas, such as the closed TV channel Telecine and a product from the "pharma" area, Genacol.
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Consultant | Creation DirectorOggi Comunicação & Eventos Mar 2014 - Oct 2014Restructuring of the creative department. Creative and strategic direction of the projects and campaigns presented, as well as formulation of defenses and planning of communication actions.
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Planning | Freelance WriterStrike Comunicação Mar 2014 - Oct 2014São Paulo, BrazilConcept creation and planning for a large network of gyms and bodybuilding gyms nationwide. -
Freelancer Annual Project | PernambucanasNova Seculo Mar 2013 - Sep 2014Home OfficeCreation of a concept and communication strategy for internal company action. Further details in confidentiality.
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Creation DirectorArcania: Boardgame Startup Apr 2013 - Aug 2014São Paulo, BrazilCoordination in product design (modern boardgame); Creation of "lore" and alignment with the current socio-cultural profile of the target audience; Creation of concept arts and coordination of the hired team of illustrators; Management of the project's virtual presence (Facebook/ Website/ Youtube), as well as active participation in the CRM during project construction.
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Full EditorJotacom - The Cross Performance Agency Sep 2012 - Oct 2012São Paulo, BrazilAdvertising writing, on/offline; Creation of presentations for campaigns (PPT); Basic communication planning, in conjunction with the media area. -
Full EditorBamberg Dec 2011 - Sep 2012My work at Bamberg was an incredible experience. I met focused professionals, some with many years of experience. It was at Bamberg that I was able to develop a greater focus on relationship writing, or internal marketing, if you prefer. In parallel, almost dividing the work proportion by 50%, I had the opportunity to work with promotional marketing combined with new technologies. The difference in this experience was dealing with large clients, such as Banco do Brasil, Pirelli and others. There I was able to give vent to a series of ideas that previously could not be carried out due to budgetary restrictions. If there is a specific work to highlight as an achievement, it is the Privilegiato Program, together with the Pirelli Na Pista Program (the latter already started when I arrived), which have grown and thanks to the diligent management of their directors have achieved excellent results. Created by me, the Privilegiato Program was so well received by the client that his plans extended to a possible version of it in Italy, Pirelli's own country. Special note to some colleagues and superiors I had at this agency, people who made everyday life not only stimulating but also an irresistible invitation to embrace the place's work philosophy. Not only do I thank you, but I recommend everyone who works in the area to try to be part of the Bamberg team one day.
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Full EditorRs Direct Apr 2009 - Sep 2010RS Direct's period was short, but it had its merits. There I was able to develop a greater opening in a specific branch of advertising--Direct Marketing. If years before I had started my career with this type of work, there I was able to absorb valuable concepts and practices in this field, since RS Direct has in its history practically part of the "fatherhood" of direct marketing in Brazil.
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Full EditorJotacom - The Cross Performance Agency 2007 - 2009The period at Jotacom was rewarding in two aspects: contact with different clients and learning in an environment of individual pressure. There I served Shopping Villa-Lobos, Super Shopping Osasco, I did different campaigns for real estate developments (from start to finish) and I had the chance to participate as a key player in different competitions, some for clients who are still there today. On the issue of the environment, I like to point out that if there was anything valuable at Jotacom it was the opportunity to be noticed. There was no room to hide in a cubicle within a department with 45 creatives. No. What existed there was a lean team that was extremely engaged in the search for more--and better--customers. This reflected in the morale of the team, which was rewarded not only financially but also organizationally, whether by moving up a position or taking advantage of improvements in the work environment. Anyway, that's where I was able to participate in the business journey of an agency that wanted to reposition itself (it was just a media bureau at the beginning) and then grow. With this, I myself grew, as I arrived there as a junior editor and, after two seasons working with them, I was able to feel good about the responsibilities of a full editor.
André Zilar Skills
André Zilar Education Details
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Advertising & Marketing (Creation) -
Universidade Metropolitana De Santos-UnimesLaw
Frequently Asked Questions about André Zilar
What company does André Zilar work for?
André Zilar works for Gipsy
What is André Zilar's role at the current company?
André Zilar's current role is Gerente de planejamento estratégico e comunicação.
What is André Zilar's email address?
André Zilar's email address is an****@****ail.com
What schools did André Zilar attend?
André Zilar attended Espm Escola Superior De Propaganda E Marketing, Universidade Metropolitana De Santos-Unimes.
What are some of André Zilar's interests?
André Zilar has interest in Charlie Brown Jr, Board Game, Estudio Três Acordes Produções, Rique Azevedo, Tentaculum Board Games, Gustavo Veiga, Lázaro Freire, Cozinha De Fusão, Community, Org.
What skills is André Zilar known for?
André Zilar has skills like Television, Digital Marketing, Advertising, Marketing Communications, Social Media Marketing, Online Advertising, Digital Strategy, Creative Strategy, Social Media, Email Marketing, Marketing, Digital Media.
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