André Zilar Email & Phone Number

State Of São Paulo, Brazil

With extensive experience (12 years) in the competition system (bid), creation of activation projects, events, stands, lives (BTL/Live universe); Meeting demands (creation) of Trade; Day-to-day experience in creating solutions that meet the needs of local offices that need validation from Global; Creation of projects and alignment/direction of the contractor's creative team (D.A's, designer, web, production and others - such as 3D); Delivery may include sketches, concept art or voiceover mock-up (to be understood on a case-by-case basis); Construction and conceptualization of parts and conquest of spaces in the POS environment (physical); Integration of actions into the online universe and online trade; Service for the trade industry, especially in the creation of new materials for positive development, based on an understanding of the company's day-to-day operations and its challenges in each channel. Integration of materials (including POS layette pieces) into promotions and activations; Delivery may include additional writing services to construct final pieces, based on client input; Presentation of the project - call or on site (separate travel) - PT/EN; Service provided remotely (home office) - There is no availability for construction work on site or "seasons". Two budget formats: Fixed (X) or "Risk vs. Success" Fee (Step 1= X/2 ---- Success Fee=+X) Delivery may include after-sales; Adjustments of parts/materials and activation/regulation flows and adjustment of gifts. Most active segments: Games (Playstation, Activision); Luxury (Montblanc, Givenchy); Telecommunications (Mobile) - Motorola; Past lasting experiences: Real estate (Odebrecht, Cipasa, Inocop, VIA, Vitacom- ATL and BTL); Shopping malls (Shopping Villa-Lobos, Super Shopping Osasco- ATL and BTL).

São Paulo, São Paulo, Brazil

Criação e apresentação de projetos focados em concorrências (bid), com planejamento estratégico de viés criativo, com foco em ativações/eventos/conteúdo/stands; Projetos incluem também saídas de materiais, promoções e ações para trade marketing; Clientes mais relevantes: PlayStation (Games), Activision (Games), Solfácil (fintech/energia solar), Bosch.

São Paulo E Região, Brazil

Responsible for strategic and communication planning for Playstation at BGS2015, to be held in October this year. Creation of interactions, brand placement solutions and points of interest for regulars and specialized media.

São Paulo, Brazil

Creation of mechanics for analog games (cards); Organization of Playtests; Balancing elements/ researching new mechanics; Creative Direction, directly involving graphic designers and illustrators; Joint organization of the project's advertising/publicity objectives.

Máxima's day-to-day activities mainly involved communication planning with a focus on the promotion/BTL area of the real estate market, serving clients such as Odebrecht, Fernandez Mera and UPCON. In addition to this market, there was prospecting for customers from other areas, such as the closed TV channel Telecine and a product from the "pharma" area, Genacol.

Restructuring of the creative department. Creative and strategic direction of the projects and campaigns presented, as well as formulation of defenses and planning of communication actions.

São Paulo, Brazil

Concept creation and planning for a large network of gyms and bodybuilding gyms nationwide.

Home Office

Creation of a concept and communication strategy for internal company action. Further details in confidentiality.

São Paulo, Brazil

Coordination in product design (modern boardgame); Creation of "lore" and alignment with the current socio-cultural profile of the target audience; Creation of concept arts and coordination of the hired team of illustrators; Management of the project's virtual presence (Facebook/ Website/ Youtube), as well as active participation in the CRM during project construction.

São Paulo, Brazil

Advertising writing, on/offline; Creation of presentations for campaigns (PPT); Basic communication planning, in conjunction with the media area.

My work at Bamberg was an incredible experience. I met focused professionals, some with many years of experience. It was at Bamberg that I was able to develop a greater focus on relationship writing, or internal marketing, if you prefer. In parallel, almost dividing the work proportion by 50%, I had the opportunity to work with promotional marketing combined with new technologies. The difference in this experience was dealing with large clients, such as Banco do Brasil, Pirelli and others. There I was able to give vent to a series of ideas that previously could not be carried out due to budgetary restrictions. If there is a specific work to highlight as an achievement, it is the Privilegiato Program, together with the Pirelli Na Pista Program (the latter already started when I arrived), which have grown and thanks to the diligent management of their directors have achieved excellent results. Created by me, the Privilegiato Program was so well received by the client that his plans extended to a possible version of it in Italy, Pirelli's own country. Special note to some colleagues and superiors I had at this agency, people who made everyday life not only stimulating but also an irresistible invitation to embrace the place's work philosophy. Not only do I thank you, but I recommend everyone who works in the area to try to be part of the Bamberg team one day.

RS Direct's period was short, but it had its merits. There I was able to develop a greater opening in a specific branch of advertising--Direct Marketing. If years before I had started my career with this type of work, there I was able to absorb valuable concepts and practices in this field, since RS Direct has in its history practically part of the "fatherhood" of direct marketing in Brazil.

The period at Jotacom was rewarding in two aspects: contact with different clients and learning in an environment of individual pressure. There I served Shopping Villa-Lobos, Super Shopping Osasco, I did different campaigns for real estate developments (from start to finish) and I had the chance to participate as a key player in different competitions, some for clients who are still there today. On the issue of the environment, I like to point out that if there was anything valuable at Jotacom it was the opportunity to be noticed. There was no room to hide in a cubicle within a department with 45 creatives. No. What existed there was a lean team that was extremely engaged in the search for more--and better--customers. This reflected in the morale of the team, which was rewarded not only financially but also organizationally, whether by moving up a position or taking advantage of improvements in the work environment. Anyway, that's where I was able to participate in the business journey of an agency that wanted to reposition itself (it was just a media bureau at the beginning) and then grow. With this, I myself grew, as I arrived there as a junior editor and, after two seasons working with them, I was able to feel good about the responsibilities of a full editor.

Bacharel Em Comunicação Social Com Ênfase Em Marketing, Advertising & Marketing (Creation)

Activities and Societies: ESPM Júnior- Marketing Consultant ESPM Agency- Art director (2 months) and Copywriter (8 months) ESPM Jr..

Bachelor Of Legal Sciences, Law

Activities and Societies: Mandatory Legal Internship