• Leading the Performance Marketing activities• Responsible for Performance & Optimization (Budget creation and ownership)• Led and coordinated cross-function projects involving sales, programming, and social teams• Working with a wide range of top-funnel tactics including SEA, UAC, GDN, YouTube, Bing Ads• Launch, manage, and optimize a diverse range of PPC campaigns• Supervise accounts on major search platforms, including Google Ads and Bing• Develop and execute SEO strategies to enhance organic search rankings and boost traffic• Focusing on Semantic SEO for content relevance• Deploying and managing Google Tag Manager for precise tracking• Technical audits for websites with in-depth technical SEO recommendations with tools such as Google Analytics, Google Search Console, Ahref, Firefox Dev., Screaming Frog, Sistrix, Log File Analyzer, etc• Creating comprehensive reports and dashboards for senior management (GA4 & Data Studio)• Identifying and recommending solutions to technical problems such as various on-page elements, JavaScript Frameworks, CMS, CDN, and server-related issues• Performing On-page technical SEO audits and competitor analyses• Troubleshooting page-speed performance issues• Identifying areas for on-site improvements in site structure, internal linking, and navigation elements• Optimising Schema.org vocabulary, robots.txt files, implementing canonical tags, cross-domain hreflang, pagination, and identifying/fixing redirect loops

• Managed performance and optimization, including budgeting.• Handled top-funnel tactics like SEA, UAC, GDN, YouTube, and Bing Ads.• Managed and optimized various PPC campaigns across platforms like Google Ads and Bing.• Implemented SEO strategies to increase organic search visibility and traffic, with a focus on Semantic SEO• Utilized Google Tag Manager for tracking and conducted technical audits using tools like Google Analytics, Google Search Console, and Screaming Frog.• Produced concise reports for management using Universal Analytics & Data Studio.• Addressed technical challenges, from on-page elements to server-related issues.• Conducted SEO audits and competitor analysis• Worked on technical SEO elements like Schema.org, robots.txt, and canonical tags

With extensive experience in SEO and performance marketing, I am thrilled to be part of organizing one of the largest international SEO conferences in Austria (Vienna). Bringing together experts and colleagues from around the world, I am excited to facilitate great discussions and share valuable knowledge with all attendees in the field.

- Participate in forming effective paid search strategies- Launch and optimize various PPC campaigns- Oversee accounts on search platforms (e.g. Google Ads, Bing)- Keyword selection and audience targeting- Monitor budget and adjust bids to gain better ROI- Track KPIs to assess performance and pinpoint issues- Produce reports for management (e.g. dashboards)- Write attractive and concise copy for adverts- Suggest and develop new campaigns across multiple channels- Maintain partnerships with PPC ad platforms and vendors- Keep abreast of PPC and SEM trends- Running off-site marketing projects with the main goal to increase the visibility in search engines, and increase overall traffic and leads- On-site and off-site content creation and promotion- Competitor & On/Off-page analysis- Monitoring and reporting of the relevant KPIs- Linkbuilding - Using (SEMRush, Ahrefs, MOZ) and web analytics tools (e.g. Google Analytics, Google Search Console, WebTrends)

- Document technical SEO requirements in written form and work with stakeholders on their implementation- Maintain an up-to-date understanding of technical SEO to discuss the positive or negative impact expected for multiple approaches for a single situation/design- Keyword research and development of organic keyword lists- Content optimization- Link building and outreach efforts-Site architecture & page load speed consulting- Crawling and Indexing AngularJS websites- Crawl issues & log analysis- Perform on and off-page technical SEO audits and competitor analyses- Build and maintain strategic partnerships with stakeholders across the business- Track, analyze, and optimize campaign performance based on KPIs- Troubleshoot performance issues and strategize solutions- Perform regular audits of various SEO areas across multiple websites/regions.- Identify areas for on-site improvements in site structure, internal linking, and content- Perform keyword research & build lists of targeted keyphrases- Experience in the Betting Industry

Working as a freelancer has afforded me the opportunity to undertake a variety of projects. This includes devising diverse SEO strategies, both ON-Page and Off-Page, as well as technical optimization. I've collaborated with businesses on small to medium-sized PPC campaigns, always with a keen eye on performance analysis.

I evaluate top athletes, analyzing their performance using SPSS Statistics and various sports software. Part of my analysis involves finding correlations between fatigue and injuries. I frequently use Excel to create numerous tables and graphics, and I also work with 3D analysis tools. Additionally, I investigate methods to improve sports equipment and training techniques.

- Conceptual and editorial support of social media channels - Creation of social media concepts and campaigns in consultation with the Content Manager - Creation of photos and short videos - Participation in press events - Creation of image concepts together with editors, content managers and graphic artists

I played basketball in Europe professionally for over five seasons and enjoyed every second on the floor. Unfortunately my promising career was forever changed by a knee injury. I never fully recovered from the injury and played just two more season. For me was great experience to communicate with a variety of people and to train, teach and mentor so many youth locally players. It is been a pleasure, an honor to play with so many great players and to develop so many great friendships throughout my professional career.