"Inspiring people, igniting action" is my motto.In short, what you get with me is what has been called the "An" effect: • I deliver results by spreading contagious, positive energy throughout any organisation • I am the queen of 1-pager strategies – I secure strategy execution through pragmatic, motivational storytelling• I focus people and organisations by bringing clarity and consistency to complex situations • I put the A in Authenticity – what you see is what you getOr in more conventional language: I'm an inspirational commercial leader that secures financial results through brands, provides exceptional strategic clarity, growth & profit acceleration, compelling insights-based innovation, customer obsession, marketing expertise, extensive turnaround experience and great stakeholder management…all delivered with plenty of energy and a great sense of humour!Over 20 years of commercial experience in CPG and Pharma/OTC. Worked in the UK, France and Switzerland with global/regional scope. Extensive experience of geographic expansion in ASIA, US and LATAM and international expertise in business turnarounds delivering commercial growth as well as cultural transformation. Proven record of superior value creation for all stakeholders.Most recent KEY ACHIEVEMENTS:• What? In my last role, I have achieved a real turnaround at Weleda (B-Corp), step-changing the performance and strategic direction of the company, making it more consumer-centric and accelerating growth ahead of industry…. all of this in a collegial leadership set-up, without CEO.• How? Through a relentless focus on results, clear strategic thinking, inspirational leadership, hiring and coaching a first-class team, customer focus, exemplary brand building & cultural transformationAREAS OF EXPERTISE:• Commercial Delivery: P&L Management, General Management, Geographic and Channel expansion, Pricing & Conditions strategy, Strategy to Execution, Customer Experience, Omnichannel, Category Growth• Global Brand and Portfolio Development: Brand strategy, Brand planning, Consumer Insight driven innovation & launch management, Integrated communication development, Agency & KOL management, Media planning• Digital Transformation across the Consumer Journey: Performance Marketing, Data Analytics, eCommerce including DTC web-shops, Organisational Transformation• Marketing Capability & Culture: Brand Building programmes, Cultural Transformation, Building High-Performance TeamsMULTI-LINGUALEnglish fluentFrench fluentGerman fluentFlemish/Dutch mother tongue