- Analyze business needs and define technical solutions using Big Data and AI technologies.- Collaborate with cross-functional teams.- Design AI models, machine learning algorithms, and data pipelines to solve complex business problems.- Create technical documentation and architecture diagrams within PDD and PRD and BRD.- Develop and implement data strategies to collect, store, and process required for the solution.- Ensure data governance, quality, and security policies are in place.- Research emerging Big Data and AI tools, technologies, and platforms to be holistically implemented fitted to business needs.- Perform feasibility studies and technology assessments.- Evaluate the pros and cons of various AI models and big data architectures based on the business requirements.- Lead the planning and execution of Big Data and AI projects, ensuring alignment with timelines and budgets.- Work with stakeholders to ensure clear communication of requirements, objectives, and deliverables.- Track the progress of projects, resolve any issues, and manage risks.- Work closely with data scientists, machine learning engineers, and big data engineers to ensure seamless implementation of AI models and data pipelines.- Analyze large datasets to identify trends, correlations, and patterns that can inform business decisions.- Work on predictive and prescriptive analytics projects to forecast business outcomes.- Performance Monitoring and Continuous Improvement:- Monitor the performance of AI models and big data solutions post-implementation.- Optimize AI algorithms and data processing systems for better accuracy, speed, and cost-effectiveness.- Continuously review and improve the efficiency and effectiveness of AI and big data solutions.

ROLES & RESPONSIBILITIES:- Product Owner and Business Analyst of Special Partnership Starter Pack and Service Plans, Data Device Bundling and Special Projects.- Develop BRD, PRD, high level UX UI design for Special Partnership, Device Bundling and Special Projects products.- Go-To-Market from development ideation, cross-function product construction and development monitoring, SIT and marketing communication Strategy to UAT for product acceptance before production.- Marketing communication strategy to deliver product USP and deep customer understanding on product and services with KV and product socialisation to internal with Term and Condition and FAQ.Consumer Analytics for Product Performance, user’s behaviors and trend.- Post launch product performance evaluation and revamp strategy formulation for the next stage of development.HIGHLIGHTS- SP Vision Plus (ESIM and USIM) in partnership with MNC Vision+ from Digital On Boarding Platform Channel- SP Turis ESIM partnership with JavaMifi production.- SP Golf Edition as premium Product targeting high value customers in the Golf Community.- Device Bundling strategy plan for Customer Premises Equipment (CPE) 4G and 5G Router.- FMC formulation to converge Fixed Network Service (FFTH) MyRepublic and Mobile from Smartfren as part of Sinarmas Technology Pillar.

ROLES & RESPONSIBILITIES- Develop strategic Mobile Solution and Services roadmap, for B2C, B2B and B2B2C market,Product Owner for new mobile solutions and services.- Cross-function Go-To-Market lead for new and revamped Mobile Solution delivery to Commercial Market. From Ideation to SIT and UAT before commercial production.- Marketing Communication strategy building on product USP and well public communication.- Bridge Commercial and Technical (IT and Network) functions in Services & Solution development by developing and maintaining Business Requirement Document and Product Requirement Documents.- Touchpoints optimization including main Self Care Application (MySmartfren) and USSD road map with improvement in User Experience, User Interface and Features with main aim to increase revenues and improve user’s convenience experience.- Touchpoints and mobile solutions performance evaluation.HIGHLIGHTS:- EVDO to 4G LTE product transformation bringing business continuity of legacy products to FDD and TDD 4G LTE only services.- USSD *123# digital payment implementation. - USSD *123# menu and functionality revamp,resulting in 15% growth of monthly revenue after the execution.- MySmartfren Self-Care App roadmap and release management.- Digital Payment platform implementation for MySmartfren self care application with the implementation of OVO, GoPay and LinkAja! payment option.- POWER UP launch, the first fully Digital On-Boarding for Smartfren.- SmartVoLTE Application, Basic Telecommunication services enabler for legacy devices without native VoLTE support, installed to over 400K users.- VoLTE based mobile services, VoWiFi, RCS and MBMS technology trial.

KEY RESPONSIBILITIES:- Develop TDD 4G Device Product strategic roadmap- Requirement definition for new Device Product.- Product sourcing to prospective vendors, Huawei, ZTE, Haier and several ODM (WeWins, Boosteven and Notion).- Project Management for Device Product development.- Go To Market for Device Product with bundling strategy, pricing, Marketing Communication and sales channel.- Market and competitors analysis for Mobile and Data Device in Indonesia’s Market.Periodically Device product sales performance reporting. HIGHLIGHT:- Bolt Orion product launch.

Manage Customer Lifetime Management with Campaign Planning and Strategy based on XL Axiata users ecosystem.Conduct marketing campaign scientific testing for new Marketing Campaign.Analyze Marketing Campaign Result by calculating take up rate, revenue improvement and daily usage improvement.Future recommendation based on the campaign results projection. Adhoc reports development: customer segmentation usage analysis, product’s revenue based on usage profile and general campaign performance HIGHLIGHTS:19% increase in Marketing Campaign take up rate with planned strategic campaign improvement.Marketing Campaign Report Generation process improvement to shorten generating duration from 3 hours to 30 minutes, with new processes.

RESPONSIBILITIES:Devices management for Smartfren Andromax (smartphones), Smartfren Connex (data devices: USB Dongles, CPE, SetTop Box and Mobile WiFi) and ecosystem (distributors) devices.Reporting, data analysis for product activation rate, sales and usage revenue for report recommendation on specific product. Manage order and reorder schedules based on current sales rate and activation to company’s stocks.Development for Company’s Bundling business collaboration with devices distributors.Market analysis for trends, insights, consumer demand and preference.

RESPONSIBILITIES:Develop company’s strategic Data Device Roadmap Manage company’s relationship with product vendors, namely ZTE, Haier and Huawei.Vendor sourcing data device products: USB Dongles, CPE, Mobile WiFi and Set Top BoxData device and Mobile Broadband product Go To Market development project management: Main communication point for data device development between company and vendor.Develop marketing customization requirements, including: User Interface, Device appearance, Box Packaging and User Manual.Data device testing based on company’s mandatory specifications, features and technical.On site production inspection to control device build quality, customization conformance and quality standard requirements.Closely maintain data product development timeframe for timely new product launch.Product sales channel allocation management and sales marketing strategy.Post-launch product performance analysis based on sales, activation rate, stock availability, competitor analysis and service revenue.HIGHLIGHTS:Smartfren Connex Data Devices Projects (25 bundled devices), with 2 Mio new users, generating 75% of company revenue.Streamlined device sourcing processes with timely launch and efficient process line.

Inter operator Account Management for Indosat Group, PT Sampoerna Telekomunikasi Indonesia, PT Indonesia Comnets Plus (ICON+) and PT Hutchison CP Telecommunications.Wholesale for Interconnection Traffics, Fixed Line Lease and Colocation

KEY RESPONSIBILITIES:Telecommunication Regulation Strategy: Telecommunication Services and Networks Licensing responsibility;Support for company’s telecommunication license bid team;New Telecommunication license proposal; Caretaker for government’s license development evaluation and audit process. Service license proposal and approval;Create compliance analysis on company current policy;Lobbying and consolidating strategic opportunity for the telecommunication regulator in regulation drafting.Telecommunication Regulator Liaison for government relation.HighlightsAcquired 3 new telecommunication licenses, International Direct Dial (IDD – SLI 009) with Bid process, Long Distance Telecommunication License with Bid Process and Call Center Service License with application process.

Sampoerna Telekomunikasi Indonesia (STI) Account Management and Business Development for Intercarrier services.Association delegates for ATSI, Mastel and KADIN.Regulatory Relation function for Interconnection related regulation.Highlights2007 cost based interconnection implementation, from new Interconnect Agreement amendment for over 10 operators and billing implementation within the company’s environment.