With over 15 years of experience with analytical systems, I've evolved into the visionary CEO of PRADATA. In my current role, I am committed to spearheading our sales and management strategies, delving into new ventures, and charting the course for PRADATA's sustained success in the dynamic realm of data analytics.As the CEO, I am focused on driving our sales strategies forward, exploring innovative opportunities, and leading PRADATA into new territories of growth and innovation within the data analytics landscape.Currently, my primary focus is on fostering robust partnerships with new collaborators to achieve mutual success and unlock new avenues of growth.Major services: SPOT2D – collection and analysis data about distributors stocks and sales-out by retail outlets (more than 170 producers, 4.000 distributors and 5.000 users on-line) in 45+ countries, Pharm and FMCG markets.SPOT2R – web/Android/iOS service for field force automation, management and analysis.

- Support and development of franchise network worldwide;- Analytics and IT functions supervision;- Strategic development support.Haircut Express - fast growing chain of highly profitable hairdressing salons, 150 own and franchisee salons in Europe.

Marketing-Information agency (more than 30 local and international clients in Ukraine and CIS).- Heading of main business directions – analytical and web information systems, market research, direct-marketing, merchandising and BTL services;- Searching of new clients and business opportunities;- Marketing, PR and CRM activities, major clients account management;- Finance management;- Personnel recruiting and training;- Conduction of business trainings, publications in business press.

- Launching and management of Informa 2010101 project (phone service about rest in Kiev – 24x7 call-center);- Personnel recruiting and training;- Creation of information and CRM systems.Achievements:Start-up of working business and 24x7 call-center (with content collection) in 3 months.

Nestle project: Sales & Merchandising Analytical System creation.Gallaher project: Sales Administration, Price Research, Billboards research, Dealers & staff bonus system creation & support, Market & Activity Analysis.Coca Cola project: Promotion control management.Samsung project: Merchandisers management system.

- Creation, implementation and management of RE-ACTION project for Sales Team with 7 regional installations - management, control and analysis of 120 Sales Reps.- Dealers work control, planning and forecasting.- Providing of internal market surveys.- Analysis of tobacco market: sales, distribution, production, competitors and actions.

Creation and support of information and analytical systems for different aspects of company’s activity (sales, management, merchandising, market and trade researches):- Panel 1000 – internal retail panel in 12 cities (prices, distribution, freshness).- SPE – experimental sales panel in 80 outlets (consumer sales, new products).- Sales structure information system (Dealers, sales, stocks, plans etc.).- Creation and support of complex software MAX (Merchandising Activity Computer System) with 8 regional installations (daily update of market and Sales Force activity situation).

- Sales Analysis for different distribution levels (incl. shipment & stocks).- Prices Analysis and Pricing Policy.- Shipment planning, work with Importers.- Field Force Monitoring (Sales Team Analysis).- Distribution and Competition Analysis (Ukraine, Moldova retailers database).- Computer Support (hardware and software ordering, installation & staff training).- Running of Sales Engineering Department of 5 people, launching of 4 Regional Offices.

Market surveys organization and conduction, results processing and analysis.