Andrii Laba

Andrii Laba Email and Phone Number

Product Manager @ Skybeam
Lviv, UA
Andrii Laba's Location
Lviv, Lviv, Ukraine, Ukraine
About Andrii Laba

Outcome-oriented Product Manager with over 9 years of experience in the B2B industry, particularly within the adtech domain. Currently, I lead the PLG motion for Simulmedia's SaaS product focused on CTV. I have a proven track record of driving strategic initiatives and spearheading change management efforts, reporting directly to the C-suite. My MBA and ongoing educational pursuits reflect my commitment to continuous learning, improving my skills as a PM and enabling me to share insights with others through mentoring and teaching.

Andrii Laba's Current Company Details
Skybeam

Skybeam

View
Product Manager
Lviv, UA
Website:
skybeam.io
Employees:
1
Andrii Laba Work Experience Details
  • Skybeam
    Product Manager
    Skybeam
    Lviv, Ua
  • Simulmedia
    Vp, Product Management & Ukraine Operations
    Simulmedia Aug 2024 - Present
  • Simulmedia
    Product Manager
    Simulmedia Dec 2023 - Aug 2024
  • Cfe Accelerator Ucu
    Startup Mentor
    Cfe Accelerator Ucu Aug 2023 - Present
  • Edvantis
    Director Of Product Management
    Edvantis Sep 2020 - Dec 2023
    Lviv, Ukraine
    As a Director of Product Management with focus on B2B services, I’m focused on introducing a customer-focused services portfolio and metrics-backed operational infrastructure.Key achievements:↳ Refined positioning for Edvantis through service launches via funnel design, conversion optimization, and testing of marketing/pricing/legal aspects.↳ Hired and grew a cross-functional team from 0 to 10 people for project execution.↳ Managed or advised on 40+ negotiations with… Show more As a Director of Product Management with focus on B2B services, I’m focused on introducing a customer-focused services portfolio and metrics-backed operational infrastructure.Key achievements:↳ Refined positioning for Edvantis through service launches via funnel design, conversion optimization, and testing of marketing/pricing/legal aspects.↳ Hired and grew a cross-functional team from 0 to 10 people for project execution.↳ Managed or advised on 40+ negotiations with potential clients, ranging from $20K to $1 million in deal sizes.↳ Established a partnership with BigCommerce, creating a new sales channel and increasing top-of-the-funnel leads by 10%.↳ Contributed to achieving NPS of >93%.↳ Achieved IAOP's 2023 Global Outsourcing 100 listing as one of 15 companies in Ukraine. Show less
  • Edvantis
    Product Manager
    Edvantis Jan 2020 - Sep 2020
    Lviv, Ukraine
    As Product Manager at Edvantis, my primary responsibility was to lead and oversee the company's service portfolio and marketing initiatives. My main goal was to ensure the successful development, launch, and continuous improvement of our services in line with market demand and customer needs.Key achievements:↳ Successfully completed the redesign of the Edvantis website, focusing on enhancing UX and optimizing the informational architecture.↳ Led the implementation of HubSpot… Show more As Product Manager at Edvantis, my primary responsibility was to lead and oversee the company's service portfolio and marketing initiatives. My main goal was to ensure the successful development, launch, and continuous improvement of our services in line with market demand and customer needs.Key achievements:↳ Successfully completed the redesign of the Edvantis website, focusing on enhancing UX and optimizing the informational architecture.↳ Led the implementation of HubSpot, defining and configuring relevant metrics for sales funnel management and conducting A/B testing for campaigns.↳ Achieved a significant increase in the bottom-of-the-funnel conversion rate by implementing project reengineering strategies and optimizing client onboarding processes. Show less
  • Ukrainian Catholic University
    Guest Lecturer
    Ukrainian Catholic University Mar 2021 - Mar 2022
    Lviv, Ukraine
    Service Management (in B2B) elective course for MSc in Computer Science / Data Science at UCU
  • Eleks
    Product Manager / Strategic Initiative Manager
    Eleks Jan 2019 - Jan 2020
    Lviv Region, Ukraine
    As a Product Manager / Strategic Initiative Manager, I played a critical role in driving the transformation of ELEKS' approach to B2B engagements and enhancing overall service management. My main focus was on optimizing lead conversion, reducing lead-acquisition costs, and streamlining the time-to-market for our services.Key achievements:↳ Led change management efforts within a company of 1500+ employees, fostering alignment and understanding of the service vision and strategy.↳… Show more As a Product Manager / Strategic Initiative Manager, I played a critical role in driving the transformation of ELEKS' approach to B2B engagements and enhancing overall service management. My main focus was on optimizing lead conversion, reducing lead-acquisition costs, and streamlining the time-to-market for our services.Key achievements:↳ Led change management efforts within a company of 1500+ employees, fostering alignment and understanding of the service vision and strategy.↳ Launched 13 services using the Jobs-to-be-Done methodology, aligning them with customer needs and market trends.↳ Improved funnel conversion by aligning service design, marketing positioning, and templates for proposals and contracts.↳ Conducted monthly debriefings for top/middle management, focusing on key metrics and data-driven decision-making.↳ Mentored Service Owners, ensuring metric-driven service evolution in their newly introduced role.↳ Co-created a set of supporting materials, including 15+ marketing presentations, 20+ templates of SoW, and 4 video explainers. Show less
  • Eleks
    Product Owner
    Eleks Apr 2017 - Dec 2018
    Lviv Region, Ukraine
    In my role as a Product Owner, I was responsible for managing the project backlog and ensuring the development of competitive solutions. I took on the responsibility of facilitating effective communication between business and technical stakeholders. Guiding cross-functional teams of varying sizes, I ensured the successful delivery of projects according to established deadlines. Key achievements:↳ Successfully mentored and guided 8 individuals in product ownership and requirements… Show more In my role as a Product Owner, I was responsible for managing the project backlog and ensuring the development of competitive solutions. I took on the responsibility of facilitating effective communication between business and technical stakeholders. Guiding cross-functional teams of varying sizes, I ensured the successful delivery of projects according to established deadlines. Key achievements:↳ Successfully mentored and guided 8 individuals in product ownership and requirements management.↳ Played a key role in delivering an web & mobile solution to the energy market within a tight deadline of 6 months, collaborating with a cross-functional team of over 15 professionals.↳ Led the development of an internal mobile application (hybrid) aimed at enhancing employee engagement. ↳ Created a methodology for segmenting internal costs and estimating employee overheads based on their functional level and location, providing valuable insights for financial planning. Show less
  • Lexisnexis Intellectual Property Solutions
    Team Lead / Senior Research Analyst
    Lexisnexis Intellectual Property Solutions May 2016 - Mar 2017
    Lviv, Ukraine
    PatentSight is a global provider of information and analytics solutions for various B2B clients. As a Team Lead, I was responsible for the company’s back-office activities related to data gathering, analysis, and structuring. As a senior-level employee, I also managed the team and ensured that all the work gets done on time, and according to the expectations. Key achievements:↳ Interviewed and on-boarded 5 new hires. ↳ Successfully managed a team of 7 people at peak.↳… Show more PatentSight is a global provider of information and analytics solutions for various B2B clients. As a Team Lead, I was responsible for the company’s back-office activities related to data gathering, analysis, and structuring. As a senior-level employee, I also managed the team and ensured that all the work gets done on time, and according to the expectations. Key achievements:↳ Interviewed and on-boarded 5 new hires. ↳ Successfully managed a team of 7 people at peak.↳ Accumulated enough knowledge in financial/intellectual property fields to act as an ambassador for the company. Show less
  • Lexisnexis Intellectual Property Solutions
    Research Analyst
    Lexisnexis Intellectual Property Solutions Jan 2015 - May 2016
    Lviv, Ukraine
    My day-to-day work as a Research Analyst was geared towards updating an internal database for a BI suite for patents. This included everything from doing data classification, manual information restructuring, and M&A research to assistance with data correction in governmental databases, based on my findings.
  • Jsc Kredobank
    Trainee
    Jsc Kredobank May 2014 - Jun 2014
    Lviv Ukraine
    KredoBank is a Ukrainian banking institution with a 99.6% Polish ownership stake. As a summer intern, I acquired practical knowledge and experience in the financial sector. Later, I used the obtained insights to write my bachelor’s and master’s theses, both focused on the topic of risk management.

Andrii Laba Skills

Personas Stakeholder Management Requirements Analysis Accounting Requirements Management Agile Project Management Use Case Analysis Data Analysis Jira Business Development Business Analysis Agile Methodologies Market Needs Analysis Team Management Team Leadership Scrum Strategic Planning Product Lifecycle Management Microsoft Excel Marketing Strategic Analysis Change Management Employee Training Financial Analysis Bpmn Research Business Process Mapping Analytics Data Visualization

Andrii Laba Education Details

Frequently Asked Questions about Andrii Laba

What company does Andrii Laba work for?

Andrii Laba works for Skybeam

What is Andrii Laba's role at the current company?

Andrii Laba's current role is Product Manager.

What schools did Andrii Laba attend?

Andrii Laba attended Ie Business School, Lviv Polytechnic National University.

What skills is Andrii Laba known for?

Andrii Laba has skills like Personas, Stakeholder Management, Requirements Analysis, Accounting, Requirements Management, Agile Project Management, Use Case Analysis, Data Analysis, Jira, Business Development, Business Analysis, Agile Methodologies.

Who are Andrii Laba's colleagues?

Andrii Laba's colleagues are Moin Ali.

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