Oksana Andrikevich Email & Phone Number

Киев, Украина

• Managed marketing, analytics, and sales departments• Developed commercial strategy and sales plans• Took responsibility for the sales plan fulfillment, stable cash flow, and P&L branches• CRM: control of activities and outgoing calls, leads fixing and conversion into orders, “abandoned” customers retrieval, plan-fact of potential customers work out• Developed online sales and fulfilled the lead generation plan by channel, CTR, CPL, CPO• Improved the efficiency of the sales department by restructuring it; changed the KPI system introducing categorization, sales algorithms and scripts development and implementation; optimized reporting and results monitoring processes.• Optimized sales and marketing costs while maintaining sales growthResults:• Increased gross profit by 51% (2021 to 2018) and reached the largest sales in 7 years • Started up the online store avers.ua • Increased sales efficiency (sales and gross profit per employee, share of payroll in sales, and gross profit of branches)• Raised the operating and net profit of branches

Киев, Украина

• Analyzed competitor’s prices | activities | market shares, import database, sales trends, stock balance• Organized research on the NPS index, customer preferences, and CJM• Implemented sales planning based on sales trends, client’s potentials, market share, Ansoff's matrix• Elaborated pricing system based on the company's profit goal, customer segments, purchase volumes, product groups, and stage of the product life cycle. It helped to increase profitability• Led the implementation of the CRM system using Agile & working with stakeholders• Built the controlling of sales metrics: activities and outgoing calls, fixing the leads and conversion into orders, “abandoned” customers retrieval, plan-fact of potential customers work out• Developed online sales avers.ua. Fulfilled the lead generation plan• Set up a Sales & Marketing performance dashboard (Power BI) that improved the ability to manage business• Worked with CEO and HR director to model, analyze and build the set of metrics (KPIs) and evaluation categories• Aligned sales and marketing goals with business strategy and market needs• Led rebranding of TM AVERS, TM ECOBOND, development of brand books of TM AVERS and TM ECOBOND • Provided sales departments with sample books, samples and gifts for the clients • Developed and implemented sales training system for products - for the formation of expertise and sales through identifying customer needs, forming an optimal offer and selling value nor price

Kiev

• Developed marketing strategies based on analytics and research• Designed the analytics systems & KPI systems• Set up data models, analytics, and dashboards with Microsoft Power BI• Defined Product strategy, Customer acquisition strategy, and Go-To-Market

Kiev

• Conducted the analysis of offset paints and plates based on import data. Determined the exact MacHOUSE market share and its competitors. Identified promising areas for sales development• Organized the Strategic sessions and led the marketing strategy development• Developed a feasible marketing plan and supervised its implementation• Developed, managed, and controlled the marketing budget• Designed and coordinated all marketing efforts across different channels, analyzed campaigns effectiveness and ROI• Created a positive image of the company (as a system integrator and expert)• Organized events, congresses, seminars, and participation in exhibitions• Built and led a highly efficient team of marketing professionals, defined strong marketing KPIs• Worked out and published the corporate newspaper MacHOUSE News (5 issues/year)• Promoted the brands: AGFA, Manroland, X-Rite, Pantone, Mark Andy, Canon, and others. Designed plans and reports for suppliers on a regular basis • Organized the lead generation: content marketing, SMM, E-mail marketing, e-books, context ads, Facebook ads, and landing pages for certain solutions• Analyzed the trends in sales and stock, market share, and competitors' marketing activities. Defined the segments of customers• Supported the M-House (Apple Authorized Reseller) with marketing & analytics

Kiev

• Created the marketing department, organized the effective work of the department, and elaborated the business processes • Researched the consumers, competitors, and market trends. Conducted retail shelf space monitoring• Developed a marketing strategy, PESTE, SWOT, BCG, Ansoff's matrix, Value chain, and ABC-XYZ analysis• Budgeting• Developed and promoted the brands (Viland, Мoй Дом)• Organized the viland.ua online store, reached goal 2 months before the forecast

Kiev

• Developed and implemented the marketing-mix strategies and tactics• Created and executed the annual marketing plans; market and portfolio analysis, tracking competitors' activities, opportunities search• Implemented a local discount system. It helped to cut down overstock by 2.3 times• Identified and solved the internal clients' problems• Planed the marketing budget• Organized and carried out all marketing and advertising programs • Coordinated the drawing up and production of the catalogs• Analyzed the internal and external environment

Kiev

• Supervised the production of advertising materials for Brands: Winston, Nivea, Henkel, Premier Hotel, Imperial Tobacco

Kiev

• Participated in quantitative & qualitative research, data verifications & processing• Developed the concept, and attracted the participants and advertisers for ‘Reklamania! – everything about advertising in Ukraine’• Organized the production and promotion of the catalogs Reklamania, Creative• Prepared the project Reklamania for sale with the required profit• Coordinated the project ‘Circles on The Water 2001’ – rating of the advertising agencies• Coordinated marketing projects and events for Woman Magazine, Oriflame, ELLE Ukraine, vodka Cardinal, etc.

Kiev

• Developed the integrated advertising campaigns for Oschadbank (plastic cards, savings certificates, deposits, remittances, provision of pensions); catalog Skrynya; Oschadzhytlo (mortgage lending)• Built and maintained the internet-shop Knygonosha• Supervised the photo-editing, prepress, and printing of the catalog (Skrynya)***Linkedin Keywords, Analytics, Analyst, Excel, PowerBI, Dashboard, Linkedin Top 100, Open Link, LION, L.I.O.N., Linkedin Open Network, accept your invitation, accept your invitations, accept your invite, accept your invites, accept all invitations, accept all invites, all invitations accepted, all invites accepted, welcome, welcomed, all invitations, all invites, invite me, send me an invitation, send me an invite, connect to me, connect with me, let’s connect, let’s link up, link with me, contact me, @gmail.com, Marketing, Pricing, Data analysis, Data visualization, PowerPoint, Visio, Process improvement, Sales Automation, CRM, HubSpot, Creatio, Salesforce, KPI management, Leadership during change, Asana, Worksection, Stock Index Optimisation, Sales Strategy, Marketing Plan, Budgeting, Data Exploration, Goal-oriented, Optimism, Positivity, Pragmatism, Logic, High level of energy, Reliability, Adaptability, Communication, Networking Mindset, Business Development, Business Growth, Marketing Audit, Marketing Strategy, Digital Marketing, eCommerce, Inbound Marketing, Online Marketing, SMM, Social Media Marketing, B2B, B2C, Buyers Journey, Customer Journey, Branding, Content Strategy, Marketer, Landing Page, Facebook Ads, Email Marketing, Corporative Newspaper, Corporative Magazine, Corporative Media, Consulting, Manager, English, Аналитика, Маркетинг, Прибыль, Планирование, Бюджетирование, Маркетинговые исследования, Сегментирование, Анализ рынка, Исследование рынка, Исследование клиентов, Исследование конкурентов, Оптимизация товаров, Стратегия

Bachelor Degrees, Computer Engineering

Diploma Of Education, Marketing

Accredited by the European Marketing Confederation. Courses: Strategic Marketing Management International Marketing Integrated Marketing.

Professional Certificate, Marketing

Accredited by the European Marketing Confederation