Driving the expansion and growth of Launch Pad's network of entrepreneurs and workspaces. Bringing my expertise in scaling culture and companies to create world class workspace in places with soul for people with pride.

CXO helping Technology Startups find Product Market Fit, Build a Go to Market Strategy, Shape Growth StrategyStartup Genome - Acting CMO Bank Platform - Strategic Advisor Growth and Marketing for top US BankRockJuice - Senior Advisor & Growth Strategy for Natural Wine Company GoDaddy (March 2013-December 2013): Developed strategic brand plan and go to market for establishing GoDaddy as a leader in technology. Working closely with executives to develop a compelling narrative and position tha reflected the evolution of the GoDaddy brand. This included the positioning, messaging and key initiatives to promote the company as it ramped up operations with new acquisitions and new leadership. Strategy lead to full implementation of all brand assets, art direction and creation of new videos, web properties etc. BarNotes (January 2013 to December 2013): Advisor and Head of Business Development. Designed editorial strategy to support brand integrations and media opportunities. Built partnerships with key brands and other distribution platforms. Advisor to CEO on product roadmap, partnerships etc. Edmodo (September 2012 to January 2012): Strategic Consultant developing new messaging and brand narratives, creating a compelling data related program to take advantage of the election cycle to elevate the brand and create broader awareness.

Flutterwave is rebuilding Africa's payment infrastructure from the ground-up. Solving the problems of moving money and making payments for banks, merchants and those creating new payment solutions in Africa. As an advisor, I am working with the team as they scale and expand their banking and business integrations. Would be happy to help make introductions to the team to those in my network and beyond.

Creating a strategic roadmap for growth of new api platform as part of the New Digital Business team.

Drove the creation and launch of the 2017 Global Startup Ecosystem Report - helping translate survey data and analysis into trends and insights that any ecosystem can learn from.

Dwolla is a powerful payments platform that enables any company or organization to seamlessly integrate bank transfers into their application. With a real time platform Financial Institutions can create their own solutions built on the principles of tokenization, security, 7/24/365 availability and good funds. Dwolla is modernizing the way funds move. The marketing team is responsible for developing the position and vision for the Dwolla platform, establishing our role as a leader in payments and the financial industry. Working closely with core customers to create product-market fit and work with product to create a market-leading solution. The sales team was created to work closely with Dwolla's enterprise customers, working to develop unique solutions and make each customer's integration a success on the platform.

World’s largest platform to create social and mobile websites, 90,000+ customers, 60 million monthly visitors. As a member of the Ning executive team led all elements of strategy for Ning’s brand and outreach activities. Responsible for Communications, Marketing, Creative Services, Strategic Partnerships, Human Resources, and Recruiting. • As a member of the executive team, transformed Ning from a free, ad supported service into a premium subscription business and repositioned Ning for a new customer • Completed a successful restructuring of the organization, executing a comprehensive communication strategy for employees, the press and customers • Created a customer acquisition strategy resulting in a 500% growth rate over 18 months through conversion of legacy customers and addition of new customers • Managed all acquisition channels, testing and optimizing to find the right marketing mix • Reoriented the Ning brand through momentum-based activity, inbound marketing, major product launches, and building of strategic partnerships to reinforce Ning’s strength as a social media company • Launched major product initiatives; Ning Everywhere incorporating a new developer platform and ecosystem with over 300 third party developers and Ning Design Studio with a design competition and theme development drive establishing Ning as flexible and design friendly • Drove adoption of Ning in key verticals and created compelling case studies with companies including Hachette, The Collective, Glassnote and Warner Music Group

Anne Driscoll led communications and brand initiatives for People Operations, Google's HR organization. She is responsible for programs that support Google's unique culture and establish Google as a great place to work. She was also responsible for communicating to employees the work that HR does in support of the company. Anne established Google's employment brand and developed initiatives to reach job candidates worldwide, particularly in new and developing markets. In addition to the external presentation of the employment brand, Anne also focused on enabling Googlers to believe in and live out Google values.Anne also worked as part of the Creative Lab at Google on various brand projects including Google Code Jam, Innovate or Die and the YouTube Symphony Orchestra. YTSO leveraged the YouTube platform to bring together thousands of musicians from around the world, demonstrating the power of the platform. Anne Produced all aspects of the program including stunning visual and musical performance at Carnegie Hall, reaching 15 million people over the course of the program.

During Google’s most aggressive period of hiring to date led the team responsible for establishing and developing Google’s strong and authentic employment brand. • Identified gaps in brand messaging and delivery, using quantitative and qualitative findings to create compelling global messaging to attract top talent • Created engaging features for candidates to deliver a world class hiring process their experience through the hiring process; comprehensive Job Site content, employee video vignettes, recruiter / interviewer training, and content programs • Partnered with the recruiting organization to drive the global go to market strategy for sourcing, attracting and hiring top talent; helping the organization to double each year • Reinforced the brand through effective and strategic use of PR; leveraging unique events like Code Jam as a way to engage with reporters on the search for top talent

GNX was the first global B2B exchange for retail – a collaboration of global retailers Carrefour, Metro, Sainsbury’s, Sears, Kroger, and Coles Myer as well as Oracle and PwC. Its solutions included Sourcing, CPFR, Product Devleopment and Vendor Management • Responsible for the services, strategy, implementation and support offerings of the GNX Sourcing solution for major worldwide retailers (Carrefour, Metro, Sainsbury’s, Sears, Kroger, and more) • Defined a product road map enabling sophisticated purchasing organizations to convert from their existing auction tools to a comprehensive new sourcing platform • Developed and introduced a new product offering for GNX. Responsible for P&L, product position, pricing, strategy, program management, customer implementations and vendor management

Lead consultant in the development and execution of retail supply chain management solutions • Created a comprehensive vendor compliance program to support the implementation of new logistics processes, charge-back procedures led to over $1 million in bottom line savings • Reduced inventory by 30% and increased sell-through / margin on products by focusing on replenishment, assortment planning and allocation as part of an all-encompassing merchandising review at a Canadian Fashion Retailer