User Acquisition Specialist
CurrentBudget Planning: I strategize and allocate our monthly budget, ensuring a judicious distribution across different geographical regions, channels, operating systems, and campaign objectives. This precision is essential to achieving planned KPIs.Campaign Execution and Optimization: I am responsible for conceiving, executing, and fine-tuning user acquisition campaigns on various platforms, including Facebook, Google, TikTok, and Apple Search Ads. Performance Analysis: I lead in-depth analyses of campaign performance, conducting segmentation studies, assessing creative performance, and conducting cohort analyses. These evaluations inform our strategy and help us adapt to changing market dynamics.Reporting: Weekly and monthly reporting is crucial. I compile and analyze data from multiple sources such as AppsFlyer, DOMO, and our game database, cross-referencing the data to ensure accuracy across different (MMPs).Profitability and Revenue Analysis: I calculate profitability and revenue curves, enabling us to respond effectively to shifts in user behavior and identify trends in our targeted countries. This data-driven approach aids in making informed decisions.Creative Development: Collaboration with our design team is essential. I work closely with them to create compelling new creatives and enhance existing ones to ensure our marketing materials remain fresh and enticing.Influencer Collaboration: I collaborate with our colleagues from the Influencer department to improve influencer marketing results. This synergy helps us leverage influencer partnerships effectively.Partner Management: Building and nurturing relationships with external partners is part of my role. These partnerships can be instrumental in expanding our user acquisition efforts.
