Spearheaded the media product portfolio strategy and execution across Latin America, achieving a significant transformation in core business technology that enhanced client satisfaction and operational efficiency for 130+ regional clients.- Orchestrated end-to-end processes for new business initiatives, including RFP preparation and pitching, aligning with C-suite and stakeholders, assessing technical feasibility and strategic partnerships, evaluating profitability, developing go-to-market strategies, and ensuring successful execution.- Transformed the Latin America leadership group into a high performance and efficient team, supporting a $45 million footprint.- Developed and executed a comprehensive product & tech roadmap to replace the data collection and processing legacy systems, boosting revenue by 15% and improving quality by 40%.- Achieved the Media Rating Council accreditation for Mexico, the first outside the U.S., an important quality certification that enhances credibility in TV audience measurement.- Spearheaded the streaming video measurement in Mexico, positioning the company as a leader in streaming media metrics.- Directed the business strategy and roadmap to transition Canada’s measurement to Nielsen’s latest Wearable technology.- Established the Business Continuity and Disaster Recovery Plans for the Mexico market, ensuring resilience and risk management.

Led the global Store Observation Service Operation Hub, the Retail Measurement service production and delivery of 15,000+ monthly client databases, and the Project Management Office function overseeing strategic initiatives. - Directed a team of 100 people across Latin America and Asia, ensuring Strategic Operations Management.- Delivered 100% of Store Observation client databases On-time for 29 consecutive months.- Led a cross-functional team to migrate the Argentina and Chile data centers to the U.S., ensuring a seamless transition with zero client disruptions and full compliance with all existing SLAs.

Led the global Store Observation Service Operation Hub and the client databases production and delivery for Retail Measurement services, managing an 80-person team in Latin America and Asia, ensuring operational excellence and performance management.- Migrated Mexico's data center to the U.S. with zero disruptions for clients, earning a Chief Technology Award.- Optimized the Global Store Observation Job Order process, reducing reworks by 50%.- Centralized Latin America client databases production for the Retail Measurement Service in Mexico.

Led Store Observation Service operation for Latin America & Asia and the evaluation of new geographies.- Managed a 24 people team across both regions, ensuring effective strategic planning, program management, resource allocation, SLA & KPI compliance and effective budget management.- Designed, tested and launched the service global platform and established the operations hub for Latin America and Asia.- Streamlined operations across 12+ countries in Latin America & Asia by migrating Latin America Legacy Services to the new platform and implementing the global Store Observation service in 6 key Asia markets.

Led the supermarket data ingestion, along with the processing and delivery of 3,000+ client databases for Central America, Colombia, Dominican Republic and Puerto Rico, managing a team of 23 people across Latin America.- Reduced Database delivery time to clients by 40%.- Designed and project-managed an automated database production workflow system, reducing manual intervention by 480 hours per country and establishing this model as the best practice for all Latin American operations.

Led the processing, generation and delivery of 1,000+ client databases for Colombia and Dominican Republic. - Reduced database generation cycle time by 90% and improved information security through process automation and a redesign of the database delivery process.- Implemented the Dominican Republic operation, achieving full operational status according to the planned timeline.

Directed SQL Server administration and data center operations, leading IT procurement efforts that evaluated over 10 suppliers annually; ensured strict adherence to industry standards for user access policies throughout the process.- Reduced generation time by 50% through the testing and selection of hardware for Database processing.- Led the relocation of company offices in Bogota, Colombia, maintaining 100% operational capacity throughout the process.

Evaluated emerging web technologies to enhance and develop company websites, while overseeing sizing, installation, and maintenance of servers that supported these developments; achieved over 99.9% uptime on both testing and live environments.- Implemented a comprehensive website upgrade for PaginasAmarillas.com, incorporating sophisticated search filters resulting in seamless integration of diverse business listings into one coherent interface and surpassing performance benchmarks.