Andrzej Sobolczyk Email & Phone Number

Warsaw, Mazowieckie, Poland

• Full responsibility for Boys & Hasbro Gaming portfolio for entire CEE region
• Brands in scope of responsibility: Nerf, Transformers, Power Rangers, Monopoly, Hasbro Gaming
• Managing team of 2 managees - 2 Brand Managers CEE
• Golden Arrow marketing award for Nerf City 2022 activation in digital marketing category
• Managing no. 1 board games brand in CEE & no. 1 brand in Hasbro portfolio in CEE
• G7 region Transformers project lead

Warsaw, Masovian District, Poland

• Hasbro CEE Best Performer 2019 award in Brand Marketing for project with Empik
• Full responsibility for Hasbro Gaming portfolio for entire CEE region
• Managing team of 1 managee - Brand Manager CEE
• Managing no. 1 board games brand in CEE
• Creating, implementing and executing marketing activity plans
• Monitoring brand’s performance (sales, media)

Warsaw Area, Poland

• Hasbro CEE Best Performer 2018 award in Brand Marketing
• Recognition for highest growth in Europe in 2017 on Transformers brand
• Managing no. 1 board games brand in Poland and top toy figures brand in Poland
• Managing no. 1 brand in Hasbro Poland's portfolio
• Creating, implementing and executing marketing activity plans
• Monitoring brand’s performance (sales, media)

Warsaw Area, Poland

• Managing no. 1 board games brand, no. 1 outdoor&sports toy brand and top toy figures brand in Poland
• Creating, implementing and executing marketing activity plans
• Monitoring brand’s performance (sales, media)
• Sales forecasting
• Budget Management
• TVC creation, media planning

Rotterdam Area, Netherlands

• Managing innovation/renovation project for entire Europe
• Crafting concepts based on consumer insights
• Portfolio analysis
• Close cooperation with other departments (supply chain, R&D, consumer marketing insights)
• Managing 1 person

Warsaw Area, Poland

• Unilever Future Leaders Programme in Marketing.3rd assignment: Brand Building Manager Lipton
• Managing no. 1 tea brand in Poland
• Building, implementing and executing marketing activity plans
• Monitoring brand’s performance (sales, market share, media)
• Managing P&L, building Business Cases
• Budget Management

Warsaw Area, Poland

• Unilever Future Leaders Programme in Marketing. 2nd assignment: Brand Development CEE role in Family Goodness team (Rama, Kaliakra and Creme Bonjour brands).Main responsibilities:
• Market development - building new communication and formulation relaunch of one of the top SKUs in Czech Republic and Slovakia. New communication development including market research to better understand Czech.
• Coordination of new product implementation on the Czech and Slovak markets. Design creation, TVC adaptation, close cooperation with R&D, Supply Chain, Western Europe Brand Development team and research agency
• Coordination of new product implementation on the Polish, Baltic, Czech, Slovak, Hungarian, Slovenian and Romanian markets. Design creation, TVC adaptation, close cooperation with R&D, Supply Chain, Western Europe.
• Close cooperation with the digital agency on creating and implementing digital strategy for Family Goodness in CEE
• Family Goodness Artworks portfolio change due to FIC (Food Information to Consumers) EU regulation

Warsaw Area, Poland

• Unilever Future Leaders Programme in Marketing1st assignment: Project Manager in Brand Building OOH - Ice Cream division Main responsibilities:
• Introducing pioneer on OOH ice cream market concept in CEE region - project delivered in August 2013: http://www.youtube.com/watch?v=_7s8wDZwwrI
• Leading a cross-functional team consisting of 9 functional experts
• Transfer of Ingman’s Spice Ice cafes business in Estonia into 3rd party company
• Campus Manager - managing and coaching of 2 students’ ambassadors from Polish universities

Warsaw Area, Poland

• Management Trainee Program: second assignment at Trade Department - work as a Sales Representative.
• Negotiating and selling products to the customers
• Getting knowledge about cosmetic business
• In-store merchandising
• Taking care about proper execution of promotions

Warsaw Area, Poland

• Trainee at Trade Marketing Department (Consumer Product Division)Talent Development Program participant.
• Planning and optimization of promotional campaigns with Key Account Managers in the category of face care, body care and deodorants
• Creation of a tool forecasting weighted distribution of the newly launched products
• Managing and communication of priorities
• Participation in the taskforces concerning most important product launches in the division

Member of Strategy & Operations team. Working mostly within the Telecommunication sector on performance improvement and business processes optimizationProjects I have realized or taken part in:* Buffer storage localization concept for pipe storage at gas transmission operator* Vendor Due Diligence of the leading terrestrial radio and TV broadcast.

• Key responsibilities:
• Supporting realization of the programme "Twoja Perspektywa”
• Promotion of TP Group among SGH’s students

Master, Finance And Accounting

Bachelor, Finance And Accounting