Andrzej Bialasiewicz Email & Phone Number

Ho Chi Minh City, VN

København V, Hovedstaden, DK

København V, Hovedstaden, DK

• Led the introduction of the scheme of processes leading to focused portfolio and brand planning and winning executions
• Introduced Integrated Activity Planning as the part of the brand planning process
• Facilitated the process and monitored plans proper implementation
• Coached Marketing Directors
• Monitored every day executions and improving effectiveness and efficiency of the all major brand activations across the region
• Implemented the best practice sharing system across the region

Woking, Surrey, GB

Responsible for portfolio and brand strategic management, activity planning process (design and implementation) and Leading the implementation of the Market Segmentation.

Woking, Surrey, GB

Responsible for creating and implementing marketing processes and for establishing and managing 8 marketing services departments (media, ATL, BTL, PR, sponsorship, packaging and brand identity, innovations and procurement). Leading the implementation of the Marketing Effectiveness project.

Woking, Surrey, GB

Led the marketing work-stream of the SABMiller “European Transformation Project”. The aim of the project was to develop and introduce one common set of processes and systems allowing for more efficient and transparent functioning of markets. Led a core team of 4 marketing experts and a range of Subject Matter Experts from local markets also influencing.

Woking, Surrey, GB

Responsible for managing the mainstream portfolio (94% of company turnover). Developing portfolio strategy, managing key processes within the marketing organization, assuring multidisciplinary alignment across organization and projects, managing and coordinating work of the teams.

Woking, Surrey, GB

Responsible for managing and relaunching of the 2nd.brand - Zubr (420 M USD), the 3nd brand - Lech (turnover around 290 M USD) international brands (Pilsner Urquell, Miller).

Slough, Berkshire, GB

Responsible for the groups of brands (Calgon, Calgonit, Kop, Brio, Perla, Lovela, Tiret, Profes, Cillit, WC Picker, Vitroclean), new initiatives (introduction of Reckitt & Colman brands) and Innovation pipeline.

Cincinnati, Ohio, US

Responsible for creating the strategy and execution of major relaunch of the brand to move it from “my father’s razor” to “high quality local shaving and grooming brand”.

• Full time employment as the District manager / Sales Supervisor:
• Responsible for east region, relationship with main wholesalers, managing 5 Sales Representatives, setting the new business unit and representative in Biała Podlaska district of Poland.
• Training period completed successfully: business unit operations on-track, new representatives trained and delivering results. I was offered to stay in Sales with promotion – I chose however to continue my career in.

Recruited from business school – worked on Gillette’s Stationary brands (Parker, Waterman, Paper Mate and Liquid Papers) and for Gillette shaving products

Montreal, Quebec, CA

Graduate

Bechelor, Economics