FMCG | MEDIA | STARTUPSSTRATEGY: proficient in analyzing complex business problems and synthesizing findings into compelling strategy; developed, defended, aligned and executed business-transforming strategiesINNOVATIONS: introduced to the market over 50 new consumer products and line extensions, subject matter expert in product/packaging innovationsEQUITY: planned and led execution of over 100 different consumer promotions with all possible mechanics and redemption methods | designed shopper activation strategies, led multichannel trade marketing activities | designed and managed brand activities via grassroots, ambient, PR, sponsoring and event marketingDIGITAL: led strategic shifts in the brand/company on-line presence; drove projects transitioning magazines from print to on-line e-issues; launched first mobile PFM platform in Poland; led implementation of marketing automation and subscription paywallTEAMS: skilled in attracting, developing and retaining talents, builds strong, purpose driven winning teams; change management expert BPO: conceptualized, designed and led both ways - centralization and de-centralization of structures and roles and accountabilities of multi country marketing organization; ran turnover of the commercial structures of two merging media companies