Andrzej Krajewski ✔ Email & Phone Number

Poland

Responsibilities:• Supervising and facilitating the work performed by the Web Development team, contracted by Product Owners and Brand Teams, focusing on proper website migrations and improving the migration process. This involves managing timelines and resources to ensure a smooth execution.• Analyzing websites to identify potential technical SEO issues and opportunities.• Overseeing extensive projects to optimize websites and their elements in order to meet Core Web Vitals criteria.• Collaborating with the Web Development team to address crawl errors, CSS and JavaScript issues, page speed, and other technical SEO requirements.• Technical SEO support and supervising crawling, indexing, XML sitemap generation and implementation, and schema markup.• Developing and implementing projects related to global hreflang.• Conducting page analyses to identify errors that may negatively impact the indexing process.• Collaborating closely with the Marketing Department, Digital Editors, and Product Owners to plan and execute SEO campaigns.• Providing recommendations and implementing content development strategies aligned with keyword-specific SEO goals.• Monitoring GA4 and Google Search Console to track and enhance SEO performance.

Bialystok, Podlaskie District, Poland

☎️ Contact me if you need help on:- Website Optimization (Migration, Tech Audits, UX & SEO)- Content Improvement (Keyword Research, GAP Analysis, Strategy, Competitor Analysis)- Off-site Optimization (Backlinks Profile Cleanup, Backlinks Building, Competitor Analysis)- Content Publishing (WordPress, Joomla!, Shopify, etc.)👉 What I can do:• Performing SEO audits of websites,• Planning of SEO strategies depending on customer and business requirements,• Creating individual keyword databases relative to the project,• Creating meta tags, SEO tags, necessary SEO files,• Supporting backlinks building strategies,• Regular page analysis in terms of increases and decreases positions in the SERP,• Planning off-page activities and implementing them with the team,• Analysis of Google Analytics data and Google Search Console,• Creating personalized reports.Market experience: US, UK, Norway, Sweden, Finland, Denmark, Poland Main clients: VPNmentor.com, WebsitePlanet.com, DNAweekly.com, DeliveyRank.com

Bialystok, Podlaskie District, Poland

Responsibilities:• Coordination of SEO projects and tasks,• Monitoring SEO effectiveness, and make ongoing changes to improve performance metrics,• Identify, execute and report on on-site optimization opportunities,• Analysing and researching keywords related to website,• Troubleshoot poor rankings and develop improvement strategies.• Conducting competitor analysis to identify improvements as well as increase visibility and rankings,• Analyzing and auditing websiteplanet.com to locate and resolve any errors plus to find new areas for optimization,• Analyzing and auditing website backlink profile, removing all unwanted and having a real negative impact on the website's rankings,Key achievement:• I have restored and increased organic traffic by 29% (total)

Bialystok, Podlaskie District, Poland

• Designing and creating e-commerce websites in the Shopify environment,• Planning and monitoring of current presence in social media (Facebook, Instagram),• Creating and managing advertising on social media (Facebook, Instagram),• Running promotional e-mail campaigns,• Creating creative marketing content and website updates,• Overseeing marketing activities via Google Analytics & FB Business Manager,• Analyzing trends in online marketing.

Bialystok, Podlaskie District, Poland

Website: OnlineCasinoMonsters.comResponsibilities:• SEO Auditing,• Optimization on-site & off-site,• Keyword Research,• Data Analysis,• Link building campaigns,• Outreach projects,• Cooperation with stakeholders.

Gdansk, Pomeranian District, Poland

Focusing on sites: Netticasino.com, Nettiarpa.com, VikingSlots.com (no, se, fi), Kultakaivos.com, NinjaCasino.com Responsibilities:• SEO website optimization on-site & off-site,• Site QA, link clean up, on-site fixes,• Serves in the team responsible for coordinating website testing,• Outreach projects,• Link building campaigns,• Project management,• Close work with Developers, Management,• Conducting advertising activities in Norway, Sweden, Finland,• PPC campaigns to protect a brand searches,• Planning, implementation, optimization and reporting of AdWords & AdBing campaigns,• Tracking the latest trends related to the optimization of websites.Key achievement:• Netticasino.com - third place with the money keyword "netticasino" and first place with "casino" in Google.fi

Cyprus

Managing multiple sites: Netticasino.com, Nettiapra.com, VikingSlots.com (no, se, fi), MrSpil.dk, Kultakaivos.com, Lyckoskrapet.com• Develops and executes search engine marketing (SEM) strategies and campaigns (SEO, PPC, social search) to meet and exceed search engine ranking, web traffic, lead generation, and ROI goal,• Conducts regular SEO analysis and make recommendations to optimize site content, site architecture, meta tags and descriptions, linking, etc.,• Works with the content coordinator on the development and execution of content marketing initiatives to ensure optimal alignment with SEO strategies and goals,• Assume responsibility for web analytics account management with Google Analytics,• Manages all aspects of PPC campaigns, including keyword research and list development, bid management, ad copywriting, performance analysis and optimization,• Perform competitive research, identifying what the client's competitors are doing right, what they're doing wrong, and how these tactics influence the client,• Executes PPC campaigns across multiple outlets, including Google, Bing, Facebook, and others,• Continually monitors and optimizes PPC performance through campaign analysis to improve cost per click (CPC), click-through rate (CTR), conversion rate (CRO), cost per lead (CPL), et. al., while managing to a fixed budget,• Optimizes ads and landing pages to increase clicks and conversions; conduct A/B testing of ads and landing pages to ensure data-driven decision making,• Conducts keywords research and develops keyword lists and strategies for new program launches,• Suggests advertising opportunities or branding opportunities to Business Managers,• Identifies, manages and tracks program listings on relevant association and organization websites,• Integrates closely with media planning coordinators, content marketing coordinator, graphics area, and web team,• Serves in the team responsible for coordinating website testing,

Cyprus

Managing multiple sites: Netticasino.com, Nettiapra.com, VikingSlots.com (no, se, fi), MrSpil.dk, Lyckoskrapet.com, Bingohalli.com, BritsBingo.com, Slotsandgames.com, Slotngames.comResponsibilities:• SEO on-site & off-site,• Website optimization,• Planning of content,• In-depth articles,• Outreach projects,• Close work with the IT, Developers, Management,• Managing external partners,• Project management,• Analysis of the ROI, KPI, keywords, rankings, networks, and backlinks,• Link Building campaigns organizing budgets, dealing prices, hiring freelancer editors,• Site QA, link clean up, on-site fixes,• Grey-hat SEO techniques to get the best possible position,• Managing algorithm and manual penalties from Google,• Very good knowledge of Google Webmaster Tools, Google Analytics, AdWords, AdBing, SEMrush, Ahrefs, Screaming Frog, OpenSiteExploer, Majestic SEO, Cognitive SEO, Link Detox, SEOmoz, SERPmonster, ProRankTracker, Wordpress, Mention and Microsoft Office Package.Key achievement:• Netticasino.com - removal of Google manual penalty for bad backlinks profile