André Birnfeld work email
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André Birnfeld personal email
Eight years in the gaming industry, developing specific knowledge in marketing for products with influencers but with a broad and diverse skillset, from leadership to specific hands-on software; Always keeping the learner mindset to improve my abilities to make the best decisions oriented to the optimal ROI.
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Head Of GrowthHalf Moon Studios Jul 2023 - PresentLondres, Inglaterra, Reino Unido -
Influencer Marketing ManagerMiniclip May 2021 - Jul 2023 -
Account ManagerGameinfluencer May 2020 - May 2021Munich, Bavaria, Germany• Focusing on serving clients' needs and bringing them new solutions to meet the best ROI. • Executing more than 20 individual campaigns with some of the most prominent industry players.• Elaborating innovative Influencer Marketing strategies to achieve the campaign KPIs and helping identify the suitable ones.• Creating performance-oriented briefings with creative concepts.• Primary Account Manager for clients, responsible for conducting influencer marketing campaigns in sync with product activities. -
Campaign ManagerGameinfluencer Dec 2018 - May 2020Munich E Região, Alemanha• Scouting brand-safe creators for influencer marketing campaigns.• Briefing and producing content along with worldwide influencers. • Collaborating with more than 200 nano/micro/mid-size/macro/mega influencers across Twitch, YouTube, TikTok and Instagram.• Reporting on influencers' content results and optimising the strategies to meet the campaign KPIs.• Conducting different experiments in the influencer marketing space to identify the optimal campaign strategy.• Using the most sophisticated influencer marketing tools and my personal experience to find the best influencers for each marketing campaign. -
FounderGenio Quiz Games Jan 2014 - Jan 2019Porto Alegre E Região, Brasil• Working as the product manager for 40 mobile games released for Android, reaching over 20 million installs.• Developing a winning Marketing strategy with Influencers, achieving 20,000,000 installs with less than a $100 budget.• More than 20,000 Youtube videos and more than 500,000,000 views on Youtubers' videos playing our games (search for "Gênio Quiz" on YouTube to check these out).• As a small startup leading a team of only 5, I had to study and execute many diversified areas in which we didn't have actual professionals, such as ASO (A/B testing for hundred different logos and many different text formats), server architecture with AWS (with load balancing and auto-scaling), legal (heading decisions related to employees contracts, company taxation structure, NDAs, IP-related deals, risk assessment, and privacy policies), many products art-related optimisations (like the best way to compress textures or baking 3d scenes to improve performance), game monetisation and retention (best ad networks, exploring waterfall setups and IAP w/ ab tests and optimising user journey & FTUE).• In short, potentially the most formative five years of my career, learning through real situations and embracing daily challenges with ownership. -
Front EndPlugzone - Sites E Sistemas Jan 2013 - Feb 2014Pelotas E Região, Brasil -
Mobile Application DeveloperBlueshift.Cc 2013 - 2014 -
AnimatorIfsul - Instituto Federal Sul-Rio-Grandense Jan 2013 - Dec 2013Pelotas E Região, Brasil
André Birnfeld Skills
André Birnfeld Education Details
Frequently Asked Questions about André Birnfeld
What company does André Birnfeld work for?
André Birnfeld works for Half Moon Studios
What is André Birnfeld's role at the current company?
André Birnfeld's current role is Head of Growth at Half Moon Studios.
What is André Birnfeld's email address?
André Birnfeld's email address is an****@****lip.com
What schools did André Birnfeld attend?
André Birnfeld attended Universidade Federal De Pelotas.
What skills is André Birnfeld known for?
André Birnfeld has skills like Html, Html 5, Css, Javascript, Css3, Actionscript, Flash Animation, Ios Development, Android Development.
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