Marketing is more than knowing how to sell, it is also knowing how to build loyalty.As Philip Kotler says, “Marketing is the science and art of exploring, creating and delivering value to profitably meet the needs of a target audience.”For me, talking about marketing is talking about passion in capturing customers and retaining customers, it’s making the consumer have a unique experience and providing them with experiences. It’s about making the customer feel confident to buy our product or service and be proud to have something that belongs to our brand. It’s making the customer feel heard and understood, it’s how to satisfy the customer’s needs and value them.