Head of Brand Activation- Conceptualising and managing Brand Activation projects within the agency- Producing and overseeing creative concepts to support and develop Brand Strategy- Planner- Copywriter and scriptwriter- All-round multi-tasker, from executive producing short films, web documentaries, music videos, to staging and directing corporate conventionsKey Achievements:- Co-creator of and drive behind the "McNamara Surf Trip"​ web documentary for Turismo de Portugal (TV, digital)- Oversaw the “CIN Re-make” project, from creation to execution between 2010-2012- Co-created the internationally recognised “Olá Eu sou Portugal” integrated campaign (TV, Digital, Street Activation)- Responsible for “Mega Picnic Continente” Activation (Event, TV)- Responsible for “Mercado de Sabores” Activation (Event, TV)- Responsible for the strategy and creative content of mascot (Popota // Continente supermarkets)Examples from the most successful campaigns:

- Developing a marketing strategy for brands - Producing creative content to support the brand strategy- Analyzing market studies and group statistics with a proven ability to uncover consumer insightsKey Achievements:- Behind idea for staging the largest ever picnic event aimed at promoting a national Portuguese supermarket brand (Picnic Modelo)- Creative content producer for the most-recognized Social Responsibility campaign in Portugal (Missão Sorriso)- Creative content producer for the official retail sponsor of the Portuguese National Football Team - Responsible for guerrilla marketing content that reached all three national television networks’ prime time news bulletins - Responsible for campaign involving transforming the look of Lisbon’s buses and trams using client brand which generated hours of TV news coverage

Covering the area of economics