Short summary of tasks and responsibilities• Management of the complete global LAUFEN branded and OEM product portfolio and product groups across departments and to successfully position it on the market. • Strategic responsibility for the creation of marketing concepts, product positioning in the market and it’s life cycle management. • Project launches based on careful market analysis and extensive knowledge of the needs of customers and competing products.• Digitalization of processes and services, for example the implementation and set-up of project process management software (Smartsheet)• Relationship management between customers, sales and marketing communication on the one hand and R&D, procurement and production on the other• Change management by adapting team structure and it’s methods. As a center position being the trigger, supporter and moderator for many of those restructuring projects.

Short summary of tasks and responsibilities• Responsibility for the creation of a marketing and brand strategy for the global premium bathroom brand LAUFEN• Launch of successful, target group-oriented 360° marketing campaigns from the idea to implementation and support until the goal is achieved• Determining the instruments for an effective marketing mix and successful marketing campaigns from the idea to implementation• Management of a central corporate marketing team in cooperation with the local teams in the subsidiaries with the aim of positioning LAUFEN successfully on the market• Strategic and operational planning for the creation of online and offline communication concepts, marketing activities such as fairs and POS and training management for product and brand related topics• Marketing launches based on careful market analysis and extensive knowledge of the needs of customers and channels• Relationship management between customers, sales and marketing communication• Relationship management and build-up of collaborations with key industry players, agencies and internal stakeholders• Digitalization of marketing processes and services, for example the implementation and set-up of automation for printed catalogs and price lists based on PIM• Responsible for the corporate marketing budget and its monitoring• Drive cost optimization programs for marketing activities

Gestaltung von Produkten, Konzeption und Leitung von internationalen Projekten im Bereich der Sanitärausstattung und deren 2d/3d Kommunikation.

Gestaltung von Unterhaltungselektronik, Sanitärprodukten, Haushaltselektronik, Investitionsgüter, Rehatechnik, Haushaltstechnik, Werbeartikel, Schreibgeräten und Medizintechnik.

Mitarbeit an Warenpräsentationskonzepten (Messestände, POS-Systeme, Shop-in-Shop Konzepte)

Mitarbeit an Werbe- und Produktpräsentationskonzepten.

Mitarbeit an Designprojekten im Bereich der Mobilen Kommunikation (Mobiltelefon, Headset, Freisprechanlage)

Mitarbeit an Projekten im Bereich der Investitionsgüter (Mähdrescher-Fahrkabine, Info-Terminals).