IP development• Lead IP creation, Branding and Global Marketing strategy for a large range of transmedia products (AAA videogames, novels, comic books, podcasts, movies, TV shows)First IP: Unknown 9Major Achievement:- Gamescom 2020 Best Announcement Winner for Unknown 9: AwakeningCorporate • Lead Reflector Entertainment’s Corporate Branding and Communication strategies

• Leading on Marvel’s Guardians of the Galaxy• Directing and extending the Global Brand Strategy of the Deus Ex Universe franchise (Deus Ex: Mankind Divided, Deus Ex: Go), including PR and Social Media• Managing a Global Brand Management team that includes PR and Social Media• Guiding Eidos-Montreal’s studio branding, including PR and Social MediaMajor Achievements for Deus Ex: Mankind Dividedo Successful partnership with Open Bionics http://www.augmentedfuture.com/o Silver winner 2015 at Clio Awardso Game Connection Marketing awards winner for Best CG Trailer – Deus Ex: Mankind Divided

Supervised the whole Deus Ex franchiseLaunched successfully one of the rare new IP of 2012: Sleeping Dogs (Xbox 360, PS3, PC)- Defined the International Brand Plan constantly with a franchise vision in mind- Defined a unique Game Positioning that merited the game to stand out in a fierce competitive environment for open world games- Defined the whole brand visual identity and guidelines to be future proof (logo title, unique visual identity by using Tyler Stout style etc.)- Oversaw the advertising creation (TV, Online, Print)- Led and supervised the communication asset creation (Live footage announcement trailer, gameplay trailers, high res visuals, screenshots etc.)- Molded and executed a worldwide partnership with an international talent: Georges St-Pierre – UFC Welterweight Champion- Supervised the web content manager to create the global website- Managed the community manager and defined the global community plan (Community presence to every major video game event, live stream, etc.)- Supervised co-marketing activities with Steam l Valve

Marketing Brand Strategy for Deus Ex Human Revolution and Deus Ex Human Revolution The Missing Link- Define the International Strategic Marketing plan - Define the Communication Pillars and the Marketing Game Positioning- Presentation of the Marketing Strategy to the Executive Management and to the US/European Marketing teams- Evaluate and manage effectively the Brand Marketing budget (multi million dollars)- Define the Global Social Media strategy (Facebook, Twitter, Forum, Experiential websites...) - Evaluate long term B2B developments (Merchandizing, partnerships…)- Supervise major assets such as CGI trailers or Game demos for major video-game events (E3, Games Con…). Major Achievements on Deus Ex Human Revolutiono 2012 GAME MARKETING AWARD WINNERS- SHARPEST LIVE-ACTION AWARD – BEST ENGINEERING- BRONZE: PURITY FIRST TRAILER- BEST COPYWRITING FOR A VIDEO ASSET - GOLD: PURITY FIRST TRAILER- OUTSTANDING PROMOTIONAL TRAILER - SILVER: PURITY FIRST TRAILERo Gametrailers.com Users’ Best trailer of all timeo VGA awards 2011 Nomination: Best Trailer, Best RPG and Best soundtracko VES Award Nomination for Best Video Game Trailer of the Year for DXHR CGI E3 trailero Won 12 E3 2010 Best Game of the Showo Nominated for Gamescom 2010 Best Game of the ShowCreate and Manage the Marketing Studio department - Created the Marketing Studio structure at Eidos-Montreal - Manage Marketing Coordinator, Community Manager and Marketing Artists - Manage planning and tasks of the Marketing Studio teamSupport for the development teams- Offer the video game market and the consumer knowledge to members of the development team - Elaborate International Marketing studies (focus test, playtests, post-mortem)

Strategic Development and Communication Tools- Defining the game’s marketing positioning on an international scale - Realizing marketing tools for international communication- Designing and implementing adapted communications strategy for each projectTeam and Assets Production Management- Defining and tracking the production planning, managing resource allocation and budget- Designing, managing and monitoring the quality of marketing assets: trailers, demos, artworks, screenshots…- Managing marketing artists for each projectSupport for the Development Team- Offering the video game market and the consumer knowledge to members of the development team- Following the development team in its international press relations (press tour, Q&As…)Worked on Far Cry 2 (PC, X360, PS3)

Worked on:- Far Cry Vengeance (Wii, 2006)- Far Cry Instincts Predator (Xbox360, 2006)- Far Cry Instincts Evolution (xbox, 2006)- Prince of Persia: The Two Thrones (PS2, GC, PC, Xbox 2005)- Tom Clancy's Splinter Cell Chaos Theory (PS2, GC, PC, Xbox 2005)

- Defining Marketing Mix, Market studies - Evaluating game’s potential- Launching games on the French Market - Ensuring Marketing follow up and seeking Partnerships Worked on:- SEGA games on GBA (Sonic battle, Sonic Pinball, Sonic Advance 3, Shining Force...)- RAREWARE games on GBA (Banjo & Kazoie, Banjo Pilot, Mister Pants...)- STAR WARS games on GBA- POWER RANGERS- KOEI's games (Dynasty Warriors, Samourai Warriors...)Gamer portfolio:- EVE Online (MMORPG)- Destroy All Humans...

I managed and set up the French Web Portal for THQ France with a web development team.- Define the Internet Strategy- Define the expansion and evolution of the website - Report directly to the French Marketing Director

- manage the credit of gross retailers (Toy's R Us, BHV, Serap...)