A commercially focused senior Global Brand Sales Consultant with a proven track record in transforming brands to deliver exponential growth in net sales and margins in both B2B and B2C markets. An authentic, visionary, innovative leader of people. Extensive experience in horizontal and vertical fashion business models, merchandising and technical execution of own brand concept-to-shelf development, including collaborations. Mature approach in executing marketing, sales, product, supply chain and omni-channel strategies in line with BU KPIs achieving sell-through productivity targets and cost saving. Able to leverage Tier 1 customer base with solid relationships across Western European buyers and influencers. Social media literate, identifying trends across the consumer groups, realising differentiating opportunities in a competitive market within a digital context. Experienced in strong partnership development with cross-functional teams and tactical/strategic suppliers, particularly in planning and execution. I am deeply passionate and curious about the fashion and lifestyle industry. I have a proven track record in helping brands become global leaders, strengthening their position and gaining competitive market advantages. Through my extensive, unique fashion and design knowledge, I am able to identify multi-channel product lifecycle opportunities, new business segments/categories supported by end-to-end expertise across the full planning/ execution lifecycle.