Senior Data Analyst - Business Intelligence
City Of Buenos Aires
Responsible for data analysis of the LATAM digital ecosystem and support via TV data information, focusing on delivering actionable insights. Details in the following sections.Brand: Analysis of all digital platforms and strategy development together with directors and managers using the following Analytics and Ads platforms: Meta, Google, YT, Pinterest, Tik Tok, Twitter, Spotify, Omny. The analysis includes the creation of panels in Power BI and Emplifi, market research, and presentations that encompass these points. Includes the setting of annual benchmarks to be achieved for the area in all the platforms it covers.Growth: Working alongside the Growth Marketing Manager in setting up the strategies for the paid campaigns that are carried out during the year.Digital Sales: Working with the Director of Digital Sales of Latam for the development of digital sales in the region. This includes: Sales team training, statistical analysis using the aforementioned platforms, Ad Trafficker on our website (includes negotiation with suppliers and customers), and content strategy creation for customers.Ad Sales and Trade Team: Providing information, both TV and digital, to the different teams in the region (Argentina, Colombia, and Mexico) for presentations to clients.Twitch/Gaming: Working alongside the Product Manager and the Country Manager in the development of this division, via statistical analysis (Twitch and YT Analytics), Power BI dashboard assembly, and market research. Development and assembly of a commercial proposal for the launch of a Gacha game using the TWD franchise.New Businesses: Financial analysis of income and costs of the projects launched since 2020. Support to the Business Development Manager via market research and consulting on possible proposals.Co-Chair of Level Up, internal corporate responsibility group with 15 members (group founded in May 2022 with 5 members)In charge of supervising the tasks of the Sr. Data Miner of the team.