Responsible for maximizing business performance across the 17 Control States (estimated $1.1bn)Manage nine direct reports, and lead a cross-functional team comprised of, Performance Management, Supply, Logistics, Activation, RGM, CP&A, Finance and Brand Marketing.Oversee the Broker & Distributor relationships across the various Control segments / RTMs

As the Regional Director On Premise I'm responsible for owning and setting the strategic plan across ten markets for the Diageo portfolio. The Regional Director is fully accountable for the on-premise resources, overseeing the distributor, performance/development of Diageo on-premise managers and agency partners. The Regional Director develops, aligns, and communicates the total region/market level strategy with plans to support the overall on-premise Annual Operating Plan. This role works cross-functionally with sales, finance, activation, and national accounts.

Responsible for overseeing and collaborating with Diageo to distribute and grow the Ciroc and Deleon trademarks in the US. Strategic planning and forecasting to achieve AOP (annual operating plan) while also overseeing brand positioning, strategy, and marketing execution. Work closely with Diageo's brand, innovation and PR teams along with multiple external agencies for above and below the line execution. Continue to build and grow the organization to meet its various business challenges and actively manage the selection, development and retention of a highly capable and committed team.

Responsible for a staff of 42 associates including 9 field managers. Managed DNSV (depletion net sale value) growth for an On-Premise division generating an excess of $54MM in revenue. Since taking over the division the business trend went from a -3% to +5% in a market/channel that is flat in the market with a mature portfolio. Managed full department budgets including T&E, samples and incremental supplier dollars. Executed plan and route to market for Diageo & Moet Hennessy. Owned staff meeting agenda and monthly division presentations.

Manage Diageo on-trade execution, route to market and dNSV for $100MM in sales in Metro New York. Directly responsible for market strategy including resource allocation, pricing guidance, and brand direction. Focus on creating efficient processes and lead local market to ensure agency resources are maximized and aligned with Diageo/Distributor initiatives (MKTG, Blue Flame, Combs Wine & Spirits, Inspira, Enthuse & Ketel One USA).

Managed a diverse team of five to execute all qualitative and quantitative goals for our suppliers ( Diageo , Chateau & Estates, MHUSA). Converted a territory that was trending -6% to +12% by the end of my tenure

Dedicated Sales Consultant that effectively built brands in a complex market while also maintaining double digit growth throughout a three year tenure.