I led the commercial department, originally composed of the sales team, and incorporated the negotiation team (Purchasing) to create greater synergy between both teams. This integration ensured that products developed through negotiation aligned with the market goals of the sales area. Key achievements in this role include:- Designed a product analysis dashboard, improving the data quality of over 11,000 records and reducing auditing times by 30%.- Implemented a historical… Show more I led the commercial department, originally composed of the sales team, and incorporated the negotiation team (Purchasing) to create greater synergy between both teams. This integration ensured that products developed through negotiation aligned with the market goals of the sales area. Key achievements in this role include:- Designed a product analysis dashboard, improving the data quality of over 11,000 records and reducing auditing times by 30%.- Implemented a historical reservations analysis system, driving strategic decisions such as optimizing the product portfolio and increasing demand during key seasons.Automated massive data upload processes, saving 30% of processing time and enhancing the accuracy of information entered into the system.- Linked system data directly to dynamic dashboards, generating real-time reports for the commercial team to support agile decision-making. Show less

I led the commercial area, focusing on acquiring new B2B clients, maintaining current accounts, and developing strategies to drive sales growth and achieve the company’s revenue targets. Key achievements in this role include:- Designed and managed strategic dashboards for weekly order (reservations) analysis, which became essential tools for commercial decision-making and optimized the sales team’s efforts.Implemented a performance tracking dashboard for analysts and B2B clients… Show more I led the commercial area, focusing on acquiring new B2B clients, maintaining current accounts, and developing strategies to drive sales growth and achieve the company’s revenue targets. Key achievements in this role include:- Designed and managed strategic dashboards for weekly order (reservations) analysis, which became essential tools for commercial decision-making and optimized the sales team’s efforts.Implemented a performance tracking dashboard for analysts and B2B clients, enabling the identification of critical areas to redirect sales efforts. This analysis contributed to a 115% annual sales growth for the company.- Collaborated with the administrative team to create a system for monitoring and analyzing monthly losses, reducing them by an average of 2% through data-driven insights.- Represented the company at international business forums in Bogotá and Buenos Aires, leveraging data analysis to prioritize leads and achieving over 50% effectiveness in acquiring new clients. Show less

• Establish agreements with tourism wholesalers• Provide advisory services and consultative sales on travel packages and destinations• Create Brand Management Plan, design and create ads and content for social media, and constantly measure KPIs

I worked on identifying, negotiating, and onboarding new clients for the launch of the Didi Food platform in Medellín, while also generating and maintaining databases with client information for other departments within the company. Key achievements in this role include:• Exceeding onboarding targets in the first month.• Consistently meeting project targets in subsequent months.• Optimized the client database model through the use of formulas, reducing non-commercial management time

I led the market entry of the adventure tourism brand Local Adventures in Colombia, working closely with a partner from the marketing department to achieve consistent sales levels and establish the brand in the country. Key responsibilities in this role included:• Consultative sales of tourism products through digital channels.• Management of CRM tools such as Hubspot, Slack, Notion, Front, and WhatsApp Business.• Use of analytical tools to inform decision-making during the market… Show more I led the market entry of the adventure tourism brand Local Adventures in Colombia, working closely with a partner from the marketing department to achieve consistent sales levels and establish the brand in the country. Key responsibilities in this role included:• Consultative sales of tourism products through digital channels.• Management of CRM tools such as Hubspot, Slack, Notion, Front, and WhatsApp Business.• Use of analytical tools to inform decision-making during the market entry process. Show less

• Budget compliance• Leadership of the commercial team and strategy• Recruitment, selection, and training of sales advisors

• Support in the areas of well-being, labor relations, hiring, occupational safety, training, and payroll• Handle employee requests in the HR department• Assist in the recruitment, selection, and training process