Played a crucial role in adapting and managing the brand strategy focusing on the cardiovascular approach and promoting the PSP program through engagement initiatives to then collaborate with creative agencies to fulfill specific project requirements and produce branded and unbranded materials.Executed with cross-functional teams the coordination, submission, publication, and promotion of a Medical Continuing Education program featuring over 90 materials, with 11,100 views on average per material. This program received LATAM recognition as a “best practice”, generating 20% of new registers at HCP Portal. Led the second edition of this MCE implementing masterclasses and podcasts to position obesity in new specialties.Assisted in the creation of eight national medical event stands, and on-demand strategy for three international medical events to increase brand presence and disease awareness. And consolidated a webinar series with seven KOLs on different medical specialties, achieving over 4,000 registrations and a 60% attendance rate.Supported operational and administrative tasks to ensure brand strategy implementation. Monitored sales reports, PSP metrics, market data, and submission materials according to regulatory requirements on Veeva Vault. Participated in events, training, and strategy sessions with the sales force and medical teams. Helped in driving business development to increase on-time Dx, serving 25 obesity clinics to reinforce the right practice of treating obesity.Planned product launch initiatives, with a specific focus on pre-launch activities. Led the content strategy for over 20 training materials involving ten KOLs. Initiated the launch kit and supported market research.

Organized a three-day event with over 800 attendees and a budget of one million MXN. Featuring an inclusive fashion runway showcasing over 75 models and creations from four prominent designers, a gala hosted over 20 notable figures from both public and private sectors, and a reunion for graduates.Led a team of over 50 students, organized into six committees, ensuring the achievement of results and personal development of each member.

Assistant Manager in the control of the Program's social networks, content development, and seasonal campaigns.

Content development and the social media follow-up.