Andy A. Email & Phone Number

New Orleans, LA, US

New Orleans, Louisiana, United States

• Lead brand strategy, art direction, creative copywriting, and customer insights, contributing to the development of major campaigns, projects, and assets.
• Managed brand equity and visual identity by creating and updating the brand book and assets, ensuring consistency with our core identity and alignment across internal teams, corporate partners, and media outlets.
• Spearheaded the execution of tentpole marketing programs, including NFL initiatives, and oversaw the Saints' annual marketing calendar. Explored opportunities to strengthen the Saints brand and generate revenue.
• Leveraged Insights & Analytics to segment our fan base into avid fans, casual fans, and potential audiences; this data-driven approach informed the creation of targeted offerings that resonated with each segment, while.
• Collaborated with Corporate Partnerships to create synergistic brand activations with team sponsors and design compelling sponsorship initiatives that align with the organization's strategic priorities.
• Led the project launch of the "Saints Personal Game Plan" widget in collaboration with SeatGeek, boosting overall fan satisfaction by 22% and propelling the Saints to a Top 3 ranking in the league for ease of entry and.

Greater New Orleans Area

• Led the development, implementation, reporting, and analysis of a strategic marketing plan that increased new student enrollment and improved internal communication effectiveness.
• Managed UNO's brand and creative strategy, including developing a new student-centric brand voice, refreshing the website design to enhance user experience, and launching a social media campaign that increased brand.

Greater New Orleans Area

• Managed digital media budgets exceeding $2 million for prominent national clients, developing, setting up, and executing cross-client media plans encompassing traditional and digital tactics such as Programmatic.
• Built and optimized digital campaigns from scratch, continually refining content, ads, and audience targeting in real-time to maximize performance based on client KPIs.

• Managed online marketing efforts for upwards of 35 clients across multiple industries and verticals within the Google suite (SEO & Ads)
• Scheduled and lead client phone calls and strategic presentations, reviewing ad hoc reports to identify opportunities for improvement
• Evaluate and analyze a variety of sources to develop holistic recommendations: Google analytics, keywords, conversions, and other performance & strategic aspects of online marketing