My latest role was as Head of Marketing for a UK based £420m turnover construction company specialising in the delivery of warehouse units for the industrial, logistics and commercial sectors. I was the leader for marketing and communications (external and internal) across the business, reporting directly to the Director of Finance. Unfortunately the company went into administration on 6th Feb.As the Head of Marketing at Readie Construction, I held accountabilities for leading the marketing direction, tone of voice, raising the profile of the business, and internal and external communications.• Successfully implemented a full company re-brand after achieving Board buy-in and approval. Oversaw brand consistency throughout the organisation for internal and external comms.• Led the redesign and launch of the new Readie website, improving our ability to showcase project case studies, better search engine optimisation, a clearer navigation structure and a showcase for our company news and brand.• Deliver regular, engaging, internal communication on a variety of topics. Making sure that the widespread workforce had all of the important information in an easy to digest format.• Implemented a content strategy to increase Readie’s reach and audience. Through consistent, regular planning and execution, I was responsible for raising our profile throughout the industry.• Founding member of the Readie Charity Committee, providing structure and improve the effectiveness of our charity work.• Spearheaded Readie’s award submission programme with great success:Construction News Workforce Awards 2023 - Best Place to Work (Contractor) - FinalistConstruction News Workforce Awards 2023 - HR Team of the Year - FinalistUKREiiF Awards 2023 - Contractor of the Year - ShortlistedConstruction News Workforce Awards 2022 - Best Place to Work (Contractor) - Finalist

I was approached by IndiCater to help them define their brand style, build awareness and improve their inbound opportunities.In the short time I worked with them, I re-designed and launched their new website with much improved structure and SEO content, defined the brand style for all outbound marketing, set up PPC campaigns based around specific campaigns, supported the sales team with on-brand presentations and sales material, as well as creating and executing marketing plans for social media and product launches.• Re-launch of IndiCater website - Oversaw the re-design of the site to improve structure, content and SEO making it easier for prospective clients to find information about our system and then enquire.• Develop marketing strategy - Including social, email & product launch calendars, for the purpose of increasing the reach and audience of IndiCater whilst creating a consistent style for outbound marketing.• Automation Playbooks - Creation of automation funnels and playbooks to assist with the sales and onboarding process.

I was recommended to MJMK by an ex-colleague and was originally brought in to help them integrate booking widgets into their restaurant sites. The work grew from there and I subsequently helped them with many aspects of their digital presence, including redesigning and extending existing sites, the creation of new restaurant websites and several Shopify stores.• Helping to open up new revenue streams - To help some of their businesses get back on their feet after the last lockdown MJMK wanted to explore selling their exclusive alcohol brands online. I quickly helped them set up and open several Shopify stores which sold over £2.5k in the first 24hrs from just a handful of products.• Take back control - MJMK restaurant sites were hosted by several different providers (with various levels of access and support). I facilitated the setup of their own hosting platform and have gradually moved across all of their sites so they have full control.• Build & Integration - I have worked with their design partners to re-launch several of their websites andoverseen the integration of 3rd party booking services from the likes of SevenRooms and OpenTable.

I was creative marketing manager at Kafoodle and responsible for all marketing collateral and activities that were produced. This role was one that was particularly close to my heart as my eldest son has nut allergies which is one of the core focuses of the software.Kafoodle is an award-winning food technology company providing software solutions to commercial kitchens within hospitals, care homes, schools, and on the high street.Working closely with the Head of Sales to create focussed campaigns giving Kafoodle the greatest ROI for their marketing budget. In my time there I re-designed and launched the new website, developed automated workflows, increased inbound enquiries by over 250%, launched several new products, and developed a cleaner, more professional communications style.• Re-designed and built Kafoodle’s main website along with several microsites, increasing inboundenquiries by over 250% within the first 3 months of launch.• Created a full library of marketing assets to assist sales e orts including; slide decks, corporate andproduct brochures, websites, digital assets for social, product videos, white papers, press etc.• Successfully launched Kafoodle’s ‘Click & Collect’ product in 2020 across all sectors which attractedenterprise and independent hospitality businesses, various education establishments, NHS hospitals andcare homes.• Produced awareness marketing campaigns, one example was for Natasha’s Law (new food labellinglegislation) that was introduced in Oct 2021.• Developing and nurturing relationships with key strategic partners, and creating a playbook for jointmarketing activity.

I developed a new brand style and marketing strategy for Lessonbox and the sister company Schoolwatch. With Schoolwatch we created an industry-leading business within 2 years from a standing start with a targeted inbound marketing plan working across website, PPC, email campaigns (in conjunction with Sprint Education) and targeted social. The business grew by 300% yearly across turnover, inbound enquiries and website visitors over those first 2 years.• Initially build, then maintain and develop our web presences• Improve organic listings through SEO• Overall growth of 300% inbound enquiries and revenue• Build organic traffic channels• Managing Ad spend and production • Lead and traffic analysis

Cookie Dough Creative is a digital design agency focused on providing the most creative, functional and usable sites to our customers.