SUSTAINABLE BUSINESSThere really is only one issue that we should be talking about: the environment and how people in business, and in their lives, can reduce their impact.That is why I started The Ethical Branding Co. It brings together my two passions; working towards a more ethical way of working and lifestyle and branding and design.More and more companies are starting to realise how important genuine sustainability is for the future of their business and our planet’s health, and therefore for the greater good.POSITIVE BRANDING ACTIONI can help you on your ethical journey through positive branding action. Understanding that you can prosper whilst taking your ethical responsibilities seriously, towards your employees, your customers, your suppliers and the world in which we all live, is a vital message that needs to be shared.MY ETHICAL CLIENT BASEIʼm currently working with some fantastic established ethical businesses and organisations, including a number of charities. As your brand develops, you will face new challenges that affect how you communicate with your audience. I want to be part of your brand’s ethical journey. If you already have an established brand, I can help you to promote or develop your ethical focus, working with a preferred ethical supplier partner network to complement your existing branding and marketing programmes. Recently I’ve been working voluntarily with Ethical Reading - a great organisation helping businesses work towards positive action to make Reading a better place to live and work.I’ve also been presenting to Young Enterprise students about branding to help them develop their own unique brands and working closely with charities including Reading-based Autism at Kingwood; a wonderful team doing vital work with very vulnerable people.MY PASSIONSI believe passionately that great design is a catalyst for change. I love original ideas, especially ones with a built in small smile. If you can just stop someone for a moment and make them feel something, you’ve made a difference. And you’ve helped them relate to your client’s brand. My strengths: finding the essence of a brand and developing its story, creative design, typography, copywriting, and ideas.Aims: to champion ethical businesses, help businesses think more carefully about their impact on our shared environment, work with young people to educate and learn new ideas from them, and try and see the joy in everything. Still much to do!